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Tuesday, May 29, 2018

Guinness World Records Names Kansas Cinema as the Oldest Purpose-Built Cinema in Operation

There’s more to Kansas movie history than The Wizard of Oz. That’s the first point Rita “Peach” Madl, the current proprietor of the Plaza Cinema, drives home in our conversation. “We’ve been showing movies here years before Hollywood even existed.”

Ottawa, Kansas, sits about 55 miles from Kansas City. The town of around 12,000 residents has gone through the same ups and downs as many other small towns in the American heartland. A walk down Main Street brings back memories of days gone by, but there’s one building in particular that conjures a special connection to generations of people who’ve called Ottawa home. The Deco-style movie theater in the Pickerell Building on 211 S. Main Street has been a pillar of the community for over a century. Known today by its current name, the Plaza Cinema, the site has just been named the oldest purpose-built cinema in operation by Guinness World Records. 

“The look of the town, the architecture of the buildings, is all from the late 1800s or early 1900s,” says Madl. “You could put some old Ford cars and park them on Main Street and it would look like you were in a movie from another time.” The Plaza is a central aspect of the town’s timeless feel. Originally opened as a commercial cinema—The Bijou Theatre—in May 1907, the site went through its first rebranding in 1910 when it was renamed The Crystal Theatre. The programming in those early days consisted largely of imported shorts from France’s Lumière brothers. It wasn’t until 1935 that the movie theater began going by The Plaza. The theater has served as a commercial cinema throughout its entire 111-year (and counting) existence—a bit of history that would never have been uncovered without the chance involvement of Peach Madl and a small team of other key researchers. 

Madl bought the Plaza in 2006, not out of a particular desire to enter the exhibition business, but as a way to keep the lights on in the heart of downtown Ottawa. “We bought it in 2006, when we found out the gentleman who owned it was going to jail for a little while,” she says. “We wanted to purchase it from him so that it wouldn’t close. It started as, ‘Oh my gosh, we’ve got to keep that place open.’ We met with him before he went to jail and negotiated to purchase the building and the cinema.” 

“Nobody was planning to make a lot of money,” she admits. “We were just hoping to pay for it, keep it open, and enjoy it. The marquee lights up the whole street; we were thinking, can you imagine if it got any darker downtown? We were down to one restaurant. When I was researching it, we figured if we got that marquee’s lights on, five restaurants would open. And it ended up happening: five restaurants are open and viable today. We have an Italian restaurant, a Mexican restaurant, a great pizza place, we have a deli, and we have a wings place.”

Madl called upon Sonic Equipment and other regional vendors to help with much-needed renovations. She survived the digital transition by putting up her own money for the theater’s first-ever digital projector in 2008—a risky move at the height of the Great Recession. The Plaza kept the doors open thanks to Madl’s involvement; it wasn’t until 2013 that she first realized the historical significance of the building. That was the year when Deborah Barker, a local historical archivist, uncovered photographs that indicated the cinema was operational in the early 20th century. Madl and her crew had reason to believe the Plaza predated the Guinness record holder at the time, Denmark’s Korsof Biograf, which had opened on August 1908. Their source, however, was hardly viable: a book called The Annuls of Ottawa, written by a local amateur historian in 1961, which referenced a certain Fred Beeler who projected moving pictures at the Pickerrell Building, the site of the town’s first moving picture show in 1905. That reference, however, included no citation to contemporaneous sources. In historical terms, it was moot. Madl’s first application to Guinness for the Plaza’s claim was canceled. 

The Plaza team went back to the drawing board and began gathering the archival materials they needed to stake their claim for the world record. It was during that time that Cindy Hoedel, a reporter for the Kansas City Star, came to town. 

“Ottawa is just outside the area covered by the Star, so I had to fight with my editors to let me do this story,” remembers Hoedel. “Ottawa is this quirky, sweet, charming, step-back-in-time kind of town that is becoming very hard to find in America. It’s got a charming Main Street with everything you need: there’s a hardware store, a pharmacy, three or four places to eat, a library, and a cute museum at their train station.”

Like any good reporter, Hoedel was skeptical about Madl’s claims to the record. “We knew Ottawa had four newspapers in 1905 and I found it unbelievable that none of those papers would have written about [the opening]. So, I figured they were wrong … but Peach kept sticking to that 1905 date. I ended up writing my story as a profile of Peach and her quest instead.” 

The story ran, and within a year, Madl was inspired to give Guinness another shot. She reached out to Hoedel, by then no longer associated with the Star, offering to hire her to help on the new campaign. “I tried to talk her out of hiring me. I told her I didn’t think she had it and didn’t want to disappoint them,” says Hoedel, laughing. Madl proved to be too persuasive to turn down, however; Hoedel joined the team and instructed Madl as to what they would need in order to build a foolproof case for Guinness. “We had to go back and document every single year starting from 2018 and go as far back as we could get,” says Hoedel. “There couldn’t be any gaps.” 

Madl began her journey to document the Plaza’s history on newspapers.com, a digital database that, while helpful, was not exhaustive. Hoedel encouraged Madl to continue the search at libraries and historical societies, where she scoured microfiche archives of local newspapers that were never digitized. That was when the eureka moment happened—coming, fittingly, from a surprising source.

“It was called The Ottawa Guardian, a prohibitionist newspaper that was only around for a year or two,” recalls Madl. “They just thought [moving pictures] were great family fun, something that didn’t involve alcohol, so they talked a lot about it. We got our very first solid evidence of being a commercial cinema from this prohibitionist newspaper.” 

“She sent me photos of the microfiche ads with the dates on top of the newspaper pages and I got chills. I couldn’t believe it. We had evidence of the opening day—she was right,” says Hoedel. The former reporter would go on to upload the Plaza’s new application to Guinness, spending hours making sure the 100-plus newspaper ads and announcements were properly submitted. 

At the eleventh hour, however, Peach asked Hoedel to hold off on the submission. She believed there was still more to the story. “Right before I was ready to hit submit, Peach wants to go back to the 1905 date,” says Hoedel. “I said, ‘Peach, you don’t have it. The guy, Fred Beeler, isn’t even among the names of people who have owned the theater; it’s the Wagners who are on the lease.’ So she goes back to the library and I’ll be damned if she doesn’t send me a photocopy of an article saying that Fred Beeler is showing movies in his men’s club at the Pickrell building in 1905. She was right about that, too—even if that doesn’t directly impact her record since he wasn’t showing them commercially. So not only was she right all along, so was the amateur historian! That book did us a huge favor: it’s what made Peach think she could have the record. We did not find those ads from 1906 and 1907 until we started to try to prove 1905. This history could have remained a secret if not for that reference in 1961.” 

Peach Madl hopes the Guinness World Record will help bring new visitors to Ottawa. The real reward, however, is knowing the town can still catch a movie at the same place it’s relied on for generations. “I’m an entrepreneur and I like to start businesses,” she says. “The main objective for my husband and I is to fill a need in a community. Whenever we see a need—and it looks like a fun opportunity—that’s when we take the first step.” 

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Sunday, May 27, 2018

Studio Weekend Estimates: ‘Solo: A Star Wars Story’ Underperforms with $83.3M 3-Day/$101M 4-Day; ‘Deadpool 2’ Takes 2nd with $42.7M 3-Day/$53.5M 4-Day

Solo: A Star Wars Story may be taking the top spot at the box office this weekend, but its estimated 3-day gross of $83.3 million (and a studio-projected 4-day gross of $101 million) is significantly below even the most conservative industry expectations. Not only is its Friday-Sunday take by far the lowest debut of any of the recent Star Wars installments released by Disney (the second lowest, Rogue One, brought in nearly double that amount with $155 million), it’s less than even the $108.4 million debut of 2005’s Star Wars: Episode III – Revenge of the Sith, which was released at a time when ticket prices were considerably lower.

While Solo‘s opening weekend numbers are certainly nothing to sniff at – it ranks as the fourth-highest opening weekend of 2018 after Avengers: Infinity War, Black Panther, and Deadpool 2 and the biggest Memorial Day weekend debut in four years – this is a clear disappointment for Disney, which has a lot riding on the franchise’s continued success. Mixed reviews may have been a factor in the lower-than-expected frame – the film’s Rotten Tomatoes average, while 71% “fresh,” is a significant drop from previous installments – but Star Wars and/or blockbuster fatigue could also be playing a role. It’s only been a few short months since The Last Jedi hit theaters, while Avengers: Infinity War and Deadpool 2 are still out and playing strong. Simply put, it’s a crowded field out there, and perhaps Solo wasn’t given a wide enough berth to perform as strongly as it otherwise might have.

Signs that Solo wouldn’t be performing as well as expected cropped up early on in the weekend. While its Thursday night preview gross of $14.1 million is the largest ever for a standard Friday opener over Memorial Day weekend, its Friday gross of $35.6 million (including Thursday previews) was somewhat less encouraging. While that’s the fourth best Friday in Memorial Day weekend history (behind X-Men: The Last Stand, Pirates of the Caribbean: At World’s End, and Fast & Furious 6), it was far lower than it would have needed to be to match even the most pessimistic predictions going into the weekend.

With a very good Cinemascore of A- and largely positive word of mouth on social media, it’s possible Solo could hold up well in the coming weeks and make up some ground. Nonetheless, this debut was surely low enough to make Disney reconsider its strategy with the franchise going forward, particularly when it comes to the spinoff films it has in development – namely, the forthcoming standalone installment centered on intergalactic bounty hunter Boba Fett.

Falling to second place in its sophomore frame, Deadpool 2 dipped a rather hefty 66 percent (Friday-to-Sunday) to $42.7 million, while Fox is projecting $53.5 million for the 4-day period. That would give the tongue-in-cheek sequel a very good $218.2 million after 11 days of release. The sequel is currently pacing about 9 percent behind the first Deadpool – which also enjoyed a holiday-weekend boost over President’s Day 2016 and dropped 57 percent in its sophomore frame – at the same point in its run. That said, the comparison isn’t entirely fair, as Deadpool was released in a far less-crowded marketplace, whereas Deadpool 2 has had to contend with likes of both Avengers: Infinity War and this weekend’s Solo.

Speaking of Infinity War, the MCU sequel is slated to place third in its fifth weekend with an estimated $16.5 million 3-day and a studio-projected $20.1 million 4-day, which would give the superhero epic an incredible $625.3 million through Monday. That will vault it into sixth place on the list of all-time domestic grossers, surpassing both Star Wars: The Last Jedi ($620.2 million) and the first Avengers ($623.4 million). It’s also now the second highest-grossing MCU entry of all time in North America behind only this year’s Black Panther ($698.6 million).

In fourth place is Paramount’s sleeper hit Book Club, which took in an estimated $9.4 million for the 3-day period and a studio-projected $12 million over the 4-day frame, representing a terrific drop of just 30 percent Friday-to-Sunday. Starring Jane Fonda, Mary Steenburgen, Candice Bergen, and Diane Keaton, the film has tapped into a hugely underserved audience of older women and has been a terrific counter-programming vehicle on the part of the studio. With strong midweek business last week and a fantastic second weekend, estimates have the film coming in at $34.2 million after 11 days of release.

Fifth place goes to Life of the Party, which brought in an estimated $5.1 million over the 3-day frame and a Box Office Pro-projected $6.8 million Friday-Monday. That would give the Melissa McCarthy comedy a so-so $40.8 million after three weeks, a result that represents a significant drop from her previous big-screen vehicles. In sixth, Universal’s Breaking In is estimated at $4.06 million FSS and a studio-projected $5.3 million FSSM for a total of $35.6 million after three weeks, while seventh should go to last weekend’s family-friendly newcomer Show Dogs, which is crumbling quickly with a second-weekend estimate of $3.07 million through Sunday (off 49 percent) and a studio-projected 4-day gross of $4.1 million. That would give the anthropomorphic comedy a disappointing $11.7 million through Monday.

Rounding out the Top 10, Overboard drops to eighth place with a gross of $3 million over the 3-day frame and a studio-projected $4 million Friday-Monday ($42.4 million total after four weeks), A Quiet Place is estimated at $2.2 million over the 3-day period and a studio-projected $2.7 million 4-day gross in ninth ($180.4 million total after eight weeks), and the surprise hit documentary RBG is looking at $1.12 million for the 3-day and a Box Office Pro-projected $1.5 million 4-day for a total of $6 million after four weeks of limited release.

Limited Release:

A24 expanded writer-director Paul Schrader’s First Reformed to 29 screens this weekend and took in an estimated $282,000 over the 3-day period $372,644 for the 4-day, for a healthy per-screen average of $9,742 and $12,850, respectively. If estimates hold, that would give the acclaimed thriller a total of $515,606 after two weeks of limited release, with further expansion to come.

Check here for an overseas update on Solo: A Star Wars Story.

The post Studio Weekend Estimates: ‘Solo: A Star Wars Story’ Underperforms with $83.3M 3-Day/$101M 4-Day; ‘Deadpool 2’ Takes 2nd with $42.7M 3-Day/$53.5M 4-Day appeared first on BoxOffice Pro.



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‘Solo: A Star Wars Story’ Opens To $65.0M Overseas; $148.3M Global

Disney’s Solo: A Star Wars Story began with a $65.0 million overseas opening weekend, as part of a $148.3 million global opening.

This comes in far below the openings of other recent Star Wars films:

  1. 2017’s The Last Jedi: $230.8M overseas opening (10th all time), $450.8M global opening (6th all time)
  2. 2016’s Rogue One: $135.0M overseas opening (45th all time), $290.0M global opening  (27th all time)
  3. 2015’s The Force Awakens: $281.0M overseas opening (5th all time), $529.0M global opening (3rd all time)

By contrast, Solo falls entirely outside the top 100 overseas openings ever, while barely cracking that tier as the #96 best global opening ever.

The biggest sticking point was China, the world’s largest non-U.S. film market, where the title only opened to $10.1 million. By comparison, Last Jedi opened to $28.1M en route to $42.5M, Rogue One opened to $39.0M there en route to $69.4M total, and Force Awakens opened to $52.3M en route to $124.1M. Solo seems likely to end up with a fraction of those amounts in China.

The Star Wars franchise has been less reliant on overseas grosses as a percentage of its global total than many of this decade’s other biggest movie franchises, such as AvengersTransformers, or Fast and the Furious.

For example, Rogue One: A Star Wars Story earned 49.6 percent overseas, Star Wars: The Force Awakens earned 54.7 percent, and Star Wars: The Last Jedi earned 53.5 percent. That’s less than the 60 percent or higher that most other blockbusters take in from overseas.

The post ‘Solo: A Star Wars Story’ Opens To $65.0M Overseas; $148.3M Global appeared first on BoxOffice Pro.



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Friday, May 25, 2018

Long Range Tracking: ‘Incredibles 2’ Builds Momentum; Early ‘Equalizer 2’ & ‘Mamma Mia: Here We Go Again!’ Tracking

This week’s report focuses on the summer’s next tentpole opener on June 15, as well as two counter-programmers set for release on July 20.

The Incredibles 2
Opening Weekend Range: $125 – 145 million

Pixar’s long-awaited sequel continues to build major momentum ahead of its release on Father’s Day weekend three weeks from now. Presales and traditional tracking show the film making gains on the pace of Finding Dory‘s metrics two summers ago, which opened to $135.1 million — the standing record for an animated movie. Social media buzz for Incredibles 2 is very healthy at this stage, although its Twitter footprint is well behind Dory while between that of Inside Out and Minions at comparable points.

At this stage, cracking Dory‘s animated record is certainly on the table, although we’ll have a stronger idea on the likelihood of that in the coming weeks once the crowded Memorial Day market settles. Animated films — even sequels — tend to be more about long-term playability than massive debuts, but anything is possible for this one given its pent-up demand and the landscape devoid of major animated titles in recent months.

The Equalizer 2
Opening Weekend Range: $15 – 25 million

Denzel Washington will drive the majority of interest in this sequel to his 2014 hit adaptation, although the move from fall to a summer release positions it directly against fellow star-driven action films Skyscraper and Mission: Impossible – Fallout. Some diminished returns compared to the predecessor’s $34.1 million debut should be expected as a result of its current positioning and interest levels.

Mamma Mia: Here We Go Again!
Opening Weekend Range: $25 – 35 million

Ten years after the smashing success of the original musical’s $27.8 million bow and $144.1 million domestic run, the entire cast (plus new some new faces) return in this sequel that has had fans buzzing across social media for months. As the only wide release in July aimed predominantly at women, this opens with minimal direct competition, significant goodwill from the first film’s multi-generational fan base, and in a time where musicals have been hot at the box office lately. It wouldn’t be shocking if this film continues tracking upward as we approach mid-July.

Action Point
Opening Weekend Range: $5 – 12 million

Unfortunately, social media buzz for the comedy isn’t sparking as release approaches, coming in similar to the trends posted by Popstar when it opened in early June two years ago. Paramount announced the film will open in fewer theaters than we previously expected (the last three Jackass films opened in 3,000 locations), further trimming Boxoffice’s current tracking for next weekend.

 

8-Week Tracking

Release Date Title 3-Day Wide Opening % Chg from Last Week Domestic Total % Chg from Last Week Estimated Location Count Distributor
6/1/2018 Action Point $6,000,000 -50% $15,000,000 -50% 2,000 Paramount
6/1/2018 Adrift $11,000,000 10% $37,500,000 10% 2,900 STXfilms
6/1/2018 Upgrade $2,500,000 -17% $5,500,000 -27% 1,400 OTL Releasing / BH Tilt
6/8/2018 Hereditary n/a n/a n/a A24
6/8/2018 Hotel Artemis n/a n/a n/a Global Road
6/8/2018 Ocean’s 8 $45,000,000 7% $155,000,000 7% 3,600 Warner Bros.
6/15/2018 The Incredibles 2 $125,000,000 9% $425,000,000 8% Disney / Pixar
6/15/2018 Superfly $8,000,000 NEW $20,000,000 NEW Sony
6/15/2018 Tag $13,000,000 $43,000,000 Warner Bros.
6/22/2018 Jurassic World: Fallen Kingdom $130,000,000 $327,500,000 Universal
6/29/2018 The Hustle n/a n/a Mirror Films / MGM
6/29/2018 Sanju n/a n/a Fox
6/29/2018 Sicario: Day of the Soldado $15,000,000 $39,000,000 Sony / Columbia
6/29/2018 Uncle Drew $16,500,000 $45,000,000 Lionsgate / Summit
7/4/2018 The First Purge $20,000,000 $55,000,000 Universal
7/6/2018 Ant-Man and the Wasp $84,000,000 $225,000,000 Disney / Marvel
7/13/2018 Hotel Transylvania 3: Summer Vacation $45,000,000 $155,000,000 Sony / Columbia
7/13/2018 Skyscraper $44,000,000 $128,000,000 Universal
7/20/2018 The Equalizer 2 $20,000,000 NEW $58,000,000 NEW Sony / Columbia
7/20/2018 Mamma Mia: Here We Go Again! $33,000,000 NEW $105,000,000 NEW Universal
7/20/2018 Unfriended: Dark Web n/a n/a Universal

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Atom Tickets Launches Its First-Ever National Brand Campaign

PRESS RELEASE —

SANTA MONICA, Calif., May 23, 2018 – Atom Tickets, the social movie ticketing platform, is launching its first-ever national brand campaign designed to celebrate movies and reignite connections among people who share a love of entertainment. The multimedia campaign debuts May 23, just in time for the summer movie season, with a national TV spot featuring actress Anna Faris, directed by blockbuster filmmaker Peter Berg. Deutsch created the comedic campaign that will span TV, Cinema, Radio, Digital, and OOH.

Designed to appeal broadly to all audiences, the campaign positions Atom as a fan’s passport to an elevated experience that can only be delivered by the Atom app: social sharing, flexible advance purchasing of movie tickets and concessions, and digital ticketing.

In the commercial titled “Anna’s Night Out,” movie fanatic Faris instigates a night at the movies with Atom.  Using the app, she picks the movie, invites her friends, selects preferred seats and pre-orders a tub of popcorn, all while parodying memorable movie moments at each step of the experience. As the story unfolds, Atom’s benefits come to light, such as skipping box office and concession lines. The spot ends with Anna playfully scanning her Atom digital ticket to enter the theater, enjoying popcorn in her seat, and feeling thoroughly delighted by the Atom VIP experience.

“Going to the movies with friends is the best way to experience a film and having an easier way for people to go to the movies is critical,” said Faris.  “Trust me, when you skip the line with the Atom app, you will say ‘Yippee ki-yay movie lovers!’”

“It’s like the Global Entry of movie apps,” said Berg. “A few taps and you’re in!”

“As we prepare for a blockbuster summer at the box office, and therefore a blockbuster summer on our ticketing platform, we felt now was the ideal time to kick-start our first-ever brand campaign,” said Amber Tarshis, Head of Marketing for Atom Tickets.  “The campaign reinforces our key value propositions of share-ability, flexibility and convenience in purchasing movie tickets using Atom. As an entity that believes in working with the industry, we were thrilled to work with Peter to give our first campaign a truly cinematic feeling. Anna is a great representation of our brand, as she truly is that relatable and lovable movie fan.”

“Atom Tickets is changing the game for people who love to go out to the movies,” says Janet Higdon, EVP, Executive Creative Director at Deutsch. “The app allows users to invite friends, choose seats together, and even pre-order concessions so you can skip all the theater lines. We’re launching Atom’s app by celebrating years of film through some of the most iconic movie moments of all time with none other than the movie lover herself, Anna Faris.”

The campaign features a robust cinema buy with NCM and Screenvision to reach core moviegoers. Digital has the longest running creative across platforms with ads appearing on Hulu and YouTube.

The campaign also utilizes New York City’s Taxi TVs and the LINK system for out-of-home advertising. Additionally, Atom Tickets is partnering with ESPN and PopSugar to specifically target the entertainment male and female audience.

Atom also continues its iHeartRadio partnership into 2018 across all platforms with Ryan Seacrest voiced spots, event activations including an LA-based Street Food Cinema Sponsorship and Wango Tango integration, and weekly giveaways with ‘Free Movie Fridays’ across 400 U.S. radio stations.

Recently, Atom welcomed Hollywood powerhouses and Seven Bucks Productions co-founders Dwayne Johnson and Dany Garcia to the company’s advisory board. They join Steven Spielberg, J.J. Abrams, and Tyler Perry to serve as a resource to the company, as Atom continues to develop the most innovative and convenient theatrical movie experiences to consumers.

The Atom experience also comes to life across the web thanks to seamless ticketing integrations with leading tech and social platforms, including: Amazon, IMDb, Google, Facebook and Instagram.

How Atom Tickets Works:
Atom Tickets re-imagines the most convenient way for users to plan a night out at the movies. The free app and website provide relevant reviews, trailers and synopses to help customers make the best decision on what to see. Moviegoers may then invite friends (via their contact lists) to purchase their own tickets to join them. Atom offers streamlined ordering of tickets and concessions from any Android or iOS phone. At the theater, users go directly to the ushers and concession counters, where they simply scan a QR code at tablet kiosks. Paper tickets and IOUs have been replaced by Atom’s innovative platform, which keeps all plans, messaging, payment and tickets in one place.

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Dolby Cinema at AMC Opens Its 100th Location

PRESS RELEASE —

SAN FRANCISCO and LEAWOOD, Kan., May 24, 2018 (GLOBE NEWSWIRE) — Dolby Cinema at AMC, the total cinema experience, is now available to more movie-going fans than ever, as AMC Theatres (NYSE:AMC) and Dolby Laboratories, Inc. (NYSE:DLB) celebrate the 100th Dolby Cinema at AMC location opening at AMC Loews 34th Street 14 in New York City. As a testament to the rapid growth of Dolby Cinema across the United States, the 100th site is being opened just three years after the first. The original agreement, reached in 2015, was for 100 auditoriums over a 10-year deployment.

Dolby Cinema begins with the filmmakers’ vision—using the full storytelling capabilities that Dolby offers in image and sound production to transform the way movies are made and presented. With state-of-the-art image, sound, and seating, movies come to life to deliver cinema in its purest form.

“Opening the 100th Dolby Cinema at AMC location is a momentous event,” said Doug Darrow, Senior Vice President, Cinema Business Group, Dolby Laboratories. “Dolby and AMC embrace a shared passion to deliver a best-in-class, unforgettable entertainment experience. Our growth was made possible by the incredible response from moviegoers, studios, and filmmakers.”

“Dolby Cinema at AMC provides an unparalleled movie-going experience and the guest response around the country has been remarkable,” said John McDonald, Executive Vice President, US Operations, AMC. “To reach 100 locations in just three years is a testament to the strong partnership between Dolby and AMC, but also to the strong preference of moviegoers to enjoy their movies in the powerful and captivating environment that Dolby Cinema at AMC provides.”

Dolby Cinema at AMC delivers the total cinema experience via dramatic imaging with Dolby Vision laser projection, moving audio with Dolby Atmos immersive sound, and innovative seating with reservable recliners.

Guests of Dolby Cinema at AMC can expect:

DRAMATIC IMAGING — The Dolby Vision laser projection system, which uses state-of-the-art optics and image processing, delivers high dynamic range with enhanced color technology and a contrast ratio that far exceeds that of any other image technology on the market today. As a result, the picture comes alive with astonishing brightness and captivating color that more closely matches what the eye can see.

MOVING AUDIO — Guests are transported inside the story with Dolby Atmos immersive sound that flows all around them, even overhead, placing the audience deeper inside the film’s setting with breathtaking realism that creates a powerfully moving experience.

INNOVATIVE SEATING — Moviegoers enjoy next-level comfort with spacious, reserved recliners that pulsate with the action in the exclusive AMC Signature Recliners.

Hollywood’s commitment to Dolby Cinema remains strong, with over 165 feature releases mastered specifically for the format. Many of 2018’s most anticipated releases will be shown at Dolby Cinema at AMC locations across the United States, including Solo: A Star Wars Story, Ocean’s 8, Incredibles 2, Jurassic World: Fallen KingdomMission: Impossible – FalloutMamma Mia! Here We Go Again, The Equalizer 2, BlacKkKlansman, VenomA Star is Born, Bohemian RhapsodyFantastic Beasts: The Crimes of GrindelwaldAquaman, plus more!

For Dolby Cinema at AMC tickets and showtimes, visit www.amctheatres.com/dolby. You can also visit www.dolby.com/movies to learn more about what’s playing at Dolby Cinema.

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‘Solo: A Star Wars Story’ Kicks Off with Memorial Weekend Record $14.1M Thursday Night Launch

Friday Update: Disney reports this morning that Solo: A Star Wars Story launched with $14.1 million from Thursday night’s opening shows, representing an encouraging start to the long holiday weekend ahead.

Comparisons aren’t particularly useful at this stage due to a number of factors potentially having deflated presale activity (relative to recent Star Wars films), but just as notably so because Memorial Day weekend and this series especially are significantly driven by family audiences after initial fan-driven opening shows — meaning weekend attendance might be slightly backloaded as summer vacation officially begins for many families.

Nonetheless, for those keeping score at home, Solo‘s Thursday night start marks the biggest ever for a standard Friday opener during Memorial Day weekend, topping X-Men: Days of the Future Past ($8.1 million) and Fast & Furious 6 ($6.5 million), while coming in behind traditional weekend openers Guardians of the Galaxy Vol. 2 ($17 million) and fellow franchise spin-off Rogue One ($29.0 million).

As Disney itself notes, standard industry practices in 2007 and 2008 — when the current top two Memorial openers of all-time, Pirates of the Caribbean: At World’s End and Indiana Jones and the Kingdom of the Crystal Skull respectively opened — did not include Thursday grosses in the weekend gross. In fact, Crystal Skull had a traditional full opening day on Thursday, with unconfirmed reports citing the film made $4.5 million from late Wednesday night/midnight shows. At World’s End opened on Thursday evening in 2007 with $13.24 million.

Solo Abroad

Internationally, the studio reports Solo has earned a two-day cume of $11.4 million from 43 markets through Thursday with a slew of openings set for Friday. The only major market not opening this weekend is Japan, which will see the film’s debut on June 29.

Follow us throughout the weekend for continued updates.

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Tuesday, May 22, 2018

Christie Served as Cannes 2018 Projection Partner

PRESS RELEASE

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CANNES, France – (May 19, 2018) – Christie®, a leader in creating and delivering the world’s best visual and audio experiences, is once again delighted to be the projection technology partner for the Cannes Film Festival. The festival, which takes place on the French Riviera every year for two weeks in May, can lay claim to being, outside of the Oscars, the world’s most celebrated film event. For this year’s festival, which runs from 8-19th May, Christie has supplied 29 projectors from across its digital cinema projection portfolio, including its flagship 4K lamp-based model, the CP4230.

The 2018 festival is the 71st in its history and 21 films from around the globe will be shown in competition for the coveted Palme d’Or prize. The prize committee, this year under the leadership of Cate Blanchett, will view all films on digital projection, with the transition from film which has been ongoing for the past decade, now complete. As well as the main festival there is also the Marché du Film, a gathering of over 12,000 industry professionals, which also has a number of smaller screening rooms also benefitting from Christie projection technology.

Jean-Baptiste Hennion, CTO at Cinéma at 2AVI, added: “The maintenance team and I are always happy to work with Christie projectors. This year again, they allowed us to sublimate images and to have heard only praise from the teams of film presenters. I also want to thank the Christie team with whom work rhymes with pleasure!”

Technical specification for the projection technology in the festival and market screening rooms, is overseen by the CST (Commission Supérieure Technique de l’Image et du Son). Francis Zee, Consultant, Christie, comments: “The technicians that make up CST are the cream of France’s cinema and broadcast industries and they have a huge task overseeing technical operations at Cannes. It’s always gratifying that things come together so well and it’s in no small measure to the work of CST have put in, especially around DCP/DCI over the years. They have high standards and so do we – it’s a great partnership and we’re looking forward to many more years together.”

Christie supplied 29 projectors to Cannes this year, with 10 going to the festival and 19 for the Marché du Film. All models are from the Solaria® series and comprise; the 4K-enabled CP4230 and CP4220 for the main screening rooms, the CP2230 for where films are being screened in 2K resolution and the CP2215 for the smaller Marché du Film rooms.

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Opening Hearts & Minds: Studio Movie Grill Focuses on Social Good

On February 26, 2017, Chance the Rapper announced via Twitter that he’d bought out every seat for a showing of Get Out at a theater on Chicago’s South Side, allowing anyone with some free time and an ID to see the blockbuster horror film free of charge. The theater in question: Studio Movie Grill’s Chatham branch, located at 210 W. 87th Street.

The gesture of goodwill was just the beginning of Chance’s relationship with the theater chain, which through its Community Outreach Program strives to do good in the communities it serves by partnering with local charities and fund-raising programs. In Chance’s case, the performing artist simply wanted to expose his community to a film he felt was important for them to see, and he has since repeated the gesture with subsequent releases, including last year’s Marshall starring Chadwick Boseman. 

Started in 1993 by CEO Brian Schultz, the Dallas-based Studio Movie Grill (SMG), a pioneer of the in-theater dining experience, has made “conscious capitalism” a core component of its business. Unlike many exhibitors, the company focuses on opening new locations in disadvantaged communities that struggle with issues like illiteracy, poverty, and violence, in an effort to improve the lives of the people there.

They accomplish this in a couple of different ways. First, by opening locations in lower-income areas, they attract more businesses and investment to neighborhoods suffering from urban blight. Second, they focus on bettering the lives of the customers they serve through charitable initiatives. As Lynne McQuaker, the company’s senior director of PR and outreach, puts it, this strategy isn’t just good for the communities—it’s good for SMG’s bottom line.

“I have become more and more convinced that outreach into our local communities is the most productive form of marketing and PR that we can undertake,” McQuaker tells Boxoffice. “Leaving a positive wake can be a great differentiator. If we work with local nonprofits and groups in which not only our neighbors but also our teams are personally invested and we offer them our support, we become an important and sometimes integral part of our communities. We show them we are listening and aware of what matters to them, that we care about what they care about, and they become our very best evangelists while supporting our businesses.”

SMG’s outreach initiatives cover a broad range of issues that hinge on the specific needs of the communities they serve. Occasionally these needs are more immediate than others. After massive flooding killed seven people and caused over $5 billion in property damage in Houston in the spring of 2016, the company kick-started the “Help a Fellow Texan Out” fund-raising initiative, which donated 10 percent of all proceeds from SMG’s two Houston locations to benefit the American Red Cross’s disaster relief efforts. The initiative was repeated statewide the following year, after Hurricanes Harvey and Irma wreaked widespread devastation.

While natural disasters and other unexpected events like Harvey occasionally spur SMG to action, the majority of their efforts are focused on a handful of key issues that it holds near and dear, says McQuaker. “We try to stay within our pillars: special needs children and families, women’s issues, and education and literacy,” she notes. One of their longest-running initiatives, the Special Needs Screening Program, was actually inspired by an SMG employee. “We learned one of our GMs, raising two children with special needs, had never seen a movie with his family,” McQuaker says. Inspired by this confession, the 15-year-old program offers “sensory friendly” showings to special needs children (who are admitted free of charge) and their families, giving them the freedom to “move around, talk, or even dance in the aisles” without fear of disturbing other theatergoers.

The company’s philanthropic mission extends to its workers. For his part, Schultz has endeavored to provide every SMG team member a living wage of at least $15 an hour—even as he admits the company hasn’t quite attained that lofty standard across the board. “Our hourly average wage is actually much higher than $15 per hour,” says Schultz, before qualifying, “however, not all team members start out making this wage.”

Nonetheless, SMG’s altruism remains rare among American movie theater chains, and the mission seems to have worked not only in touching lives but in growing the company. Since opening its first two theaters, SMG has expanded to 30 locations nationwide, with another set to open in Bakersfield, California, this month. As their official website states: “Being a good neighbor is just good business.”

Looking ahead to the rest of 2018, a number of returning and new initiatives are in the works, from perennial enterprises such as the Prom Dress Drive (which last year collected and distributed over 1,500 prom dresses to disadvantaged high school students) to first-time initiatives like an “across concept” food drive that’s being planned for Hunger Awareness Month in September. In June, the company is putting on its annual “Opening Hearts and Minds” awards gala, which last year honored 12 women change-makers by flying them out to its Dallas theater for an awards ceremony and an advance red-carpet screening of Wonder Woman. “It’s always terrific if we can work with exhibitor relations at the studios by launching an outreach campaign aligned with a movie,” McQuaker notes.

With celebrity supporters like Chance, Studio Movie Grill also has star power on its side. In addition to further partnerships with the Grammy-winning rapper—the company recently hosted the rapper’s Black History Month Film Festival at their Chatham location—the company boasts such boldface-name supporters as Lena Waithe and Common (who brought an advance screening of their Showtime series The Chi to Chatham) and Dallas Mavericks player Harrison Barnes, who bought out several screens showing Black Panther for the Boys and Girls Club at SMG’s Dallas location. This kind of celebrity engagement gives added visibility to a company that has provided a model for how to thrive as a business while improving the lives of those who support them.

“We believe our active involvement in the community—in and outside of SMG’s four walls—is a very personal responsibility,” says Ted Low, the company’s senior director of brand and creative. “We want to build buildings that enhance the neighborhoods where we live, employ, and enrich our team members in these communities, and serve the millions of guests that come to SMG every year. If we can deliver on these things, we believe we are the kind of neighbor that everyone wants.”

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Monday, May 21, 2018

Dwayne Johnson and Dany Garcia Join Atom Tickets Advisory Board

PRESS RELEASE —

SANTA MONICA, Calif. – May 18, 2018 – Atom Tickets, the first-of-its-kind social movie-ticketing app, today welcomed its newest advisory board members and investors, Hollywood powerhouses and Seven Bucks Productions co-founders Dwayne Johnson and Dany Garcia. In support of this new relationship, Johnson, Garcia and the team at Seven Bucks will provide their expertise to the growing startup. The illustrious board formed a year ago with visionary filmmakers Steven Spielberg, J.J. Abrams, and Tyler Perry to serve as a resource to Atom Tickets as it continues to bring the most innovative and convenient theatrical movie experiences to consumers.

“Dwayne has a unique and impressive connection with movie fans around the world who love going to theaters to watch his silver screen adventures. We’re honored to have the opportunity to tap into his passion for the motion picture industry to ideate the possibilities,” said Matthew Bakal, co-founder and Executive Chairman of Atom Tickets. “Dany is a global business strategy and marketing force that has a proven record of success along with her talented team of brand and marketing executives. We look forward to working with Dwayne and Dany to unleash innovation around the movie going experience.”

“My main objective is to deliver entertainment that the world can enjoy,” said Seven Bucks Productions co-founder Dwayne Johnson. “We want this unforgettable experience to extend beyond just the film itself and start as soon as the ticket is purchased. Coming aboard with Atom Tickets creates an opportunity for us to add even greater value to the moving going event. We are not only deepening the connection with our fans and their movie going experience, but also revolutionizing the business of ticket buying as a whole. The Atom Team is an amazing group of individuals, who like us, are purely focused on the audience first.”

“The desire to serve our audience is paramount to everything we do. We look for partners who, like us, are re-imagining how the entertainment industry does business to most effectively delight, inspire and add value to the consumer experience,” said Seven Bucks Productions co-founder Dany Garcia. “Atom Tickets is innovating the theater-going space by delivering cutting-edge technology, producing thoughtful deliverables and facilitating community experiences in ways that have not been done before in our industry. By joining their advisory board, we’re excited to add our insight and storytelling skills to further harness their potential and transform how our global audience plans a night at the movies.”

“I am happy to welcome Dwayne and Dany to Atom, and I look forward to what they will bring to the Advisory board,” said Steven Spielberg.

“Atom Tickets is a brilliant platform to make the moviegoing experience easier and more affordable for its users,” said J.J. Abrams. “The team behind Atom is wonderfully collaborative and engaged with its users and partners, and will benefit enormously from adding Dwayne and Dany to its advisory board.”

“I’m looking forward to working with Dwayne and Dany, along with the Atom team, to grow this amazing socially-driven movie ticketing experience in a way that uniquely benefits movie fans as well as our industry,” said Tyler Perry.

Co-founded by Dwayne Johnson and Dany Garcia, Seven Bucks Productions is a multi-platform production company pioneering original content for television, film, emerging technologies, and digital networks. Crossing all entertainment verticals, Seven Bucks Productions creates innovative content rooted in authenticity, strong storytelling, and passion. Seven Bucks Productions is behind some of the biggest global blockbusters of the past year including Sony’s Jumanji: Welcome to the Jungle and New Line’s Rampage with a highly anticipated slate that includes Universal’s Skyscraper and Red Notice and Disney’s Jungle Cruise. 

Atom Tickets re-imagines the most convenient way for users to plan a night out at the movies, including pre-ordering your favorite concessions. The free app and website provide relevant reviews, trailers and synopses to help moviegoers make the best decision on what to see. App users may then invite friends (via their contact lists) to purchase their own tickets and join them with a few easy taps.

At the theater, users skip the box office lines and go directly to the ticket attendants and Atom express concession lanes where they simply scan a QR code on Atom-branded tablets to redeem their order. Atom’s innovative platform keeps all plans, messages, payment and tickets in one convenient place—your phone.

The Atom experience also comes to life across the web, through partnerships with leading tech and social platforms, including: Amazon, IMDb, Google, Facebook and Instagram. Atom Tickets is available as a free app in the Apple App Store and the Google Play Store and online at atomtickets.com.

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Sunday, May 20, 2018

‘Deadpool 2’ Becomes Fox’s Highest Overseas Opener Ever w/ $176.3M

Fox’s Deadpool 2 opened to an estimated $176.3 million overseas and $301.3 million globally this weekend.

That sets several new records, including the biggest R-rated overseas opening (beating last year’s Logan with $160 million) and Fox’s largest overseas opening as a studio (beating 2014’s X-Men: Days of Future Past with $174 million).

Fox says the film debuted on top in all 81 of its overseas markets this weekend, and that’s without the benefit of a China release. (It has not yet been announced if the film will be released there.)

Top markets this weekend included the United Kingdom with $18.0 million, South Korea with $17.0 million, Russia with $11.8 million, Australia with $11.7 million, and Mexico with $10.0 million.

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Studio Weekend Estimates: ‘Deadpool 2’ Blasts Into No. 1 with $125M; ‘Avengers: Infinity War’ Dethroned to 2nd with $28.7M

Deadpool 2 reigned supreme this weekend at the North American box office, dethroning three-time champ Avengers: Infinity War with a sizzling $125 million debut. While it’s an impressive opening, the R-rated superhero sequel came in at the lower end of expectations and failed to unseat its predecessor for the title of top R-rated opening of all time in North America.

From its opening day, the 20th Century Fox release was already making its way into the record books. Its Thursday night preview gross of $18.6 million was the highest-ever for an R-rated film (and only a shade behind more family-friendly blockbusters like The Avengers and Jurassic World), and its gross on Friday was also the highest R-rated opening day take in history, topping It‘s $50.4 million (as well as the first Deadpool‘s $47.3 million). The film’s take was boosted by an enormous screen count of 4,349, a record for both an R-rated movie and 20th Century Fox.

As standalone superhero sequels go, Deadpool 2 is somewhat unusual in that it it grossed less than the first film did in its opening weekend. It’s more typical for such sequels to surpass the opening weekend of their predecessor take by a significantly wide margin, which suggests the first Deadpool did a fantastic job of wooing its core fanbase out of the gate the first time around (and obviously they liked the results, as they mostly ended up coming back for more).

Deadpool 2 was certainly helped along by positive critical notices (it currently stands at an 84% “Certified Fresh” rating, about even with the first film), the studio’s clever, no-holds-barred marketing campaign, and excellent word-of-mouth (the Cinemascore is an “A” and its Rotten Tomatoes audience rating is 85%). That said, it was more frontloaded than the first entry, dropping a sizable 24 percent from Friday to Saturday as opposed to Deadpool‘s 10 percent. It will be interesting to see how Deadpool 2 holds up in its sophomore frame, particularly with Solo: A Star Wars Story set to drop next weekend.

Falling to second place for the first time, Avengers: Infinity War brought in an estimated $28.7 million in its fourth go-round, bringing its domestic total to a titanic $595 million. The film obviously took a sizable hit from the Merc with a Mouth this weekend, falling 53 percent, but luckily it was able to enjoy three full weekends of play with no major competitors in the marketplace. It won’t be long before the superhero blockbuster surpasses both Star Wars: The Last Jedi ($620.1 million) and the first Avengers ($623.3 million) to become the sixth highest-grossing movie of all time in North America.

More to come…

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Friday, May 18, 2018

Long Range Tracking: ‘Hotel Transylvania 3’ & ‘Skyscraper’ First Outlooks; Key ‘Solo: A Star Wars Story’ Update

This week’s report takes an early look at two films slated for release on July 13, plus a significant update on next week’s Solo.

Hotel Transylvania 3: Summer Vacation
Opening Weekend Range: $40 – 55 million

Social media activity for the three-quel has been very positive thus far, a strong indicator for an animated title still two months from release. The first two films of the franchise excelled with late September releases in 2012 and 2015, and the move to a mid-summer date recalls the success of multiple Ice Age sequels in years past. The primary competition for Summer Vacation will be straggling audiences from June’s The Incredibles 2, and perhaps more directly, family audiences still checking out Marvel’s Ant-Man and the Wasp.

Skyscraper
Opening Weekend Range: $40 – 60 million

Dwayne Johnson’s star power is almost impossible to argue against right now after the blockbuster success of Jumanji: Welcome to the Jungle and this past April’s Rampage, just to name his most recent two. Early trailer reactions for this original action pic — which has drawn favorable comparisons to Die Hard — have been positive and indicate appeal similar to that of the star’s 2015 hit, San Andreas. Portraying a wounded veteran in this film could further help it earn appeal across middle America. The film’s main disadvantage at the box office: direct competition from fellow actioners The Equalizer 2 (July 20) and July 27’s Mission: Impossible – Fallout.

Solo: A Star Wars Story
Opening Weekend Range: $115 – 140 million (3-day) / $140 – 170 million (4-day)

As cautioned previously, early critical reactions from the film’s first screenings are a key factor in this week’s updated tracking. Although the majority of critics have given the film a positive review so far, social media buzz over the past week dipped sharply below that of Rogue One and Guardians of the Galaxy Vol. 2  during their comparable pre-release windows. This came after Solo had been far ahead of both films in prior weeks.

Deadpool 2’s imminent release and the continued success of Avengers: Infinity War are dominating conversation among both casual audiences and adult male fans, which could be contributing to the weaker footprint in tandem with reviews that, unfortunately, aren’t as broadly enthusiastic as they were for the previous three films. Forecasts remain volatile for now, but it’s possible that Solo rebounds next week when its opening and the holiday weekend are first and foremost on moviegoers’ minds.

8-Week Tracking

Release Date Title 3-Day Wide Opening % Chg from Last Week Domestic Total % Chg from Last Week Estimated Location Count Distributor
5/25/2018 Solo: A Star Wars Story $120,000,000 -15% $330,000,000 -15% 4,200 Disney
6/1/2018 Action Point $12,000,000 -11% $30,000,000 -12% 2,400 Paramount
6/1/2018 Adrift $10,000,000 $34,000,000 2,800 STXfilms
6/1/2018 Upgrade $3,000,000 $7,500,000 1,300 OTL Releasing / BH Tilt
6/8/2018 Hereditary n/a n/a A24
6/8/2018 Hotel Artemis n/a n/a Global Road
6/8/2018 Ocean’s 8 $42,000,000 $145,000,000 Warner Bros.
6/15/2018 The Incredibles 2 $115,000,000 5% $395,000,000 Disney / Pixar
6/15/2018 Superfly n/a n/a Sony
6/15/2018 Tag $13,000,000 $43,000,000 Warner Bros.
6/22/2018 Jurassic World: Fallen Kingdom $130,000,000 -4% $327,500,000 -4% Universal
6/29/2018 The Hustle n/a n/a Mirror Films / MGM
6/29/2018 Sanju n/a n/a Fox
6/29/2018 Sicario: Day of the Soldado $15,000,000 $39,000,000 Sony / Columbia
6/29/2018 Uncle Drew $16,500,000 $45,000,000 Lionsgate / Summit
7/4/2018 The First Purge $20,000,000 $55,000,000 Universal
7/6/2018 Ant-Man and the Wasp $84,000,000 $225,000,000 Disney / Marvel
7/13/2018 Hotel Transylvania 3: Summer Vacation $45,000,000 NEW $155,000,000 NEW Sony / Columbia
7/13/2018 Skyscraper $44,000,000 NEW $128,000,000 NEW Universal

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HARMAN Professional Solutions Creates an Immersive Cinema Experience at TOHO Cinemas

PRESS RELEASE —

TOKYO, Japan—Xebex, Inc. recently installed a JBL by HARMAN cinema audio solution at Tokyo’s TOHO Cinemas Hibiya.

With 13 screens and more than 2,800 seats, TOHO Cinemas Hibiya is the first Cinema Complex in Ginza/Hibiya area and the most elaborately decorated movie theatre. In order to ensure an impactful and immersive cinematic audio experience with balanced coverage for every seat in the theater, TOHO Cinemas hired Xebex to install a premium surround sound system. To provide perfect coverage from front to back, Xebex selected JBL Professional 9350 sculpted surround speakers for their superior coverage and brilliant sound quality.

“We required a system that would provide exceptional surround sound and ensure an immersive audio experience from any seat in the theater,” said Shunichi Kobayashi, Director at TOHO Cinemas Ltd.“Customers tend to prefer the back seats when purchasing movie tickets, so it’s essential that moviegoers in the back of the room experience the same premium sound quality as those in the front. The JBL 9350 cinema surround speakers installed by Xebex deliver excellent fidelity and coverage, and guarantee an engaging audio experience for all of our valued customers.”

Xebex outfitted two theaters at TOHO Cinemas Hibiya with JBL 9350 cinema surround speakers. Featuring a passive crossover network, waveguide technologies and line array techniques, JBL 9350 speakers enabled Xebex to adjust the coverage to each theater’s acoustic needs. Using the JBL Sculpted Surround System, 9350 surround speakers deliver a widened sweet spot for the audience by shaping the sound radiation pattern of each speaker to compliment the front screen channels. Each loudspeaker generates a sculpted side or rear pattern which can be adjusted with the flick of a switch. The 9350 further enhances coverage by configurable vertical and horizontal coverage angles based on whether the surround is located on the rear or side walls.

“When TOHO Cinema asked us to install the cinema sound systems at their Hibiya location, we wanted to help them achieve their goal of creating an exceptional cinema-going experience with superb surround coverage,” said Ryuichi Ishikawa, Corporate VP & GM of Sales at Xebex Inc. “To their satisfaction, we utilized JBL 9350 sculpted surround speakers to deliver powerful sound that’s perfectly balanced from front to back, and left to right—an accomplishment that was previously unheard of in cinema.”

“It’s a privilege to be associated with TOHO Cinemas and provide a fully immersive audio experience to moviegoers at TOHO Cinemas Hibiya,” said Ramesh Jayaraman, VP & GM, HARMAN Professional Solutions, APAC. “We thank Xebex providing excellent customer service to TOHO Cinemas, and for trusting HARMAN solutions to deliver the precision and power required to exceed their client’s expectations.”

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Weekend Report: ‘Deadpool 2’ Scores $18.6M For Biggest R-Rated Thursday Launch Ever, Best Non-Disney Debut Since 2016

Friday Update: Fox reports that Deadpool 2 landed with a big $18.6 million debut on Thursday night, the third highest launch of 2018 behind Avengers: Infinity War and Black Panther, and the highest Thursday night opening of all-time for an R-rated film — besting It‘s $13.5 million last September.

Last night’s debut also registers as the largest for a non-Disney film since August 2016’s Suicide Squad ($20.5 million), while coming in well ahead of the first Deadpool‘s $12.7 million (as expected for a highly anticipated sequel). Among other superhero sequels, Deadpool 2 came in slightly above Guardians of the Galaxy Vol. 2‘s $17 million last May and Thor: Ragnarok‘s $14.5 million.

Worth noting in these comparisons is that, like its X-Men “counterparts”, the Deadpool sequel is likely to be more frontloaded than family-driven matinee fare like the Disney/Marvel titles, although positive early word of mouth for Deadpool 2 and a holiday weekend landing in its second frame could skew models in a number of directions at this stage. As such, we’re holding off on initial weekend projections until a full Friday estimate is available from the studio. In the mean time, check out further analysis of the weekend ahead in our earlier report.

Paramount’s Book Club is off to a very encouraging start itself with an estimated $625,000 start last night. That puts it right in between the $600,000 launch of Going In Style back in April of last year and The Intern‘s $650,000 opening in late 2015, solidifying late expectations that the comedy could be surprise performer this weekend.

The weekend’s third release, Show Dogsdid not hold Thursday night screenings.

Follow us here and on Twitter for continued updates throughout the weekend.

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Wednesday, May 16, 2018

Berlin’s Yorck Kinogruppe Cinemas Integrate Vista Entertainment and Movio Software in All Locations

PRESS RELEASE

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[Auckland, New Zealand & Berlin, Germany; May 16th, 2018] — Vista Group International (NZX & ASX: VGL) companies, Vista Entertainment Solutions, the leading provider of cinema management software for global cinema exhibition, and Movio, the worldwide leader in marketing data analytics, are delighted to announce that they are now live with Yorck Kinogruppe, Germany’s premier arthouse cinema group.

Yorck Kinogruppe is the largest cinema association in Berlin with 14 theatres and an open-air cinema. The theatres show a cross-section of films in some of Berlin’s most revered buildings, many of which have been saved from destruction and restored through the efforts of Yorck Kinos.

Vista Cinema and Movio supported the launch of Yorck Kinogruppe’s seven-screen arthouse, Delphi Lux, in the heart of Berlin, which opened last year. Now Vista is rolling out its VDF certified software to Yorck’s remaining cinemas in Berlin.

The Babylon cinema in the Kreuzberg district moved over to Vista last month and was the first cinema in Europe to adopt the latest in innovation of Vista Cinema Version 5 (V5).

Mischa Kay, Managing Director, Vista EMEA, says: “Working with a German cinema and film institution such as Yorck has been a tremendous privilege for Vista. Yorck’s commitment to cutting edge technology is displayed by their early adoption of Vista Cinema V5.”

Alongside the Vista rollout, Movio has been working with Yorck Kinogruppe to seamlessly integrate the Movio Cinema software into Yorck’s customer database.  This integration work has now been completed and Movio is bringing in real-time customer data from the Vista system, along with other data sources, providing Yorck with a comprehensive view of their customers.  These customer insights will then be used by the Yorck team to deliver highly targeted and measurable direct marketing campaigns.

“We are thrilled to be working with the Yorck team to improve the understanding of their audiences and giving them the insights to develop more targeted and relevant marketing campaigns. The Yorck Kinogruppe brand has such strong resonance with Berlin movie-goers and Movio’s software will help the Yorck team to strengthen their customer relationships even further”, says Sarah Lewthwaite, Movio’s Managing Director, EMEA.

Christian Brauer, CEO of Yorck Kinogruppe says: ‘’ Thanks to Vista and Movio we now have unbelievable new opportunities to offer our customers the perfect cinematic experience. We have moved the digital future in a new direction.’’

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Marcus Theatres Announces Extensive Renovations to Locations Nationwide

PRESS RELEASE

_________________________________________________

MILWAUKEE–(BUSINESS WIRE)–May 16, 2018– Marcus Theatres®, a division of The Marcus Corporation(NYSE:MCS), today announced that 23 theatres in eight states are welcoming the highly anticipated summer blockbuster season with new amenities. Extensive renovations over the past year added signature DreamLounger℠ recliner seating, premium large format (PLF) screens and exciting food and beverage concepts. From the Lincoln Grand Cinema in Nebraska to the Pickerington Cinema in Ohio, these investments demonstrate the company’s commitment to creating the ultimate moviegoing experience.

“The opening of ‘Avengers: Infinity War’ kicked off the summer with a bang. Marcus Theatres is well positioned to carry the momentum forward thanks to a strong pipeline of films and our newly renovated theatres,” said Rolando Rodriguez, chairman, president and chief executive officer of Marcus Theatres. “Customer response to these amenities has been outstanding, leading many moviegoers to purchase their tickets well in advance for films like ‘Deadpool 2’ and ‘Solo: A Star Wars Story.’ They are eager to reserve their seats in our theatres that offer premier screens, seating, and terrific food and beverage!”

Renovations to bring the amenities described below to these 23 properties were either completed in the past year or will be finished in the coming months — in time for moviegoers to enjoy other upcoming films including “Ocean’s 8,” “Incredibles 2,” “Jurassic World: Fallen Kingdom,” “Uncle Drew,” “Ant-Man and the Wasp,” “Hotel Transylvania 3: Summer Vacation,” “Mission: Impossible – Fallout” and more. The table below includes a list of locations where enhancements have been made in the past year. Following is a recap of the overall impact across the theatre circuit:

As part of these renovations, 21 additional properties will feature DreamLounger recliners in all non-IMAX®auditoriums. The luxurious seating allows guests to go from seated upright to full recline with the touch of a button, plus enjoy double the legroom between rows. DreamLoungers also offer reserved seating for a convenient, stress-free experience — with free online ticketing for members of the Magical Movie Rewards℠ loyalty program.

Additionally, 15 more locations will feature one or more new PLF auditoriums, giving audiences the best viewing experience for this summer’s biggest films. The UltraScreen DLX® experience features a massive screen, DreamLounger recliners and Dolby® Atmos® multidimensional sound with speakers along the front, back, sides and ceiling. Meanwhile, SuperScreen DLX® auditoriums showcase an oversized screen, DreamLounger seating and immersive Dolby Atmos sound. All these PLFs include the option for heated recliners.

Beyond in-auditorium enhancements, updates include the addition of unique food and beverage concepts at 10 more locations, offering guests a complete dining and entertainment destination. These concepts include:

  • Take Five Lounge℠ offers guests a casual dining, appetizer and beverage option to catch-up over food and drinks before and after a movie. They can also bring beverages into auditoriums to be enjoyed during the featured film.
  • Reel Sizzle® serves up menu items inspired by classic Hollywood and the iconic diners of the 1950s. Delicious Americana fare such as burgers, chicken tenders, crinkle cut fries with ‘sizzle seasoning’ and signature shakes are all prepared on a griddle behind the counter. All offerings can be enjoyed in the lobby or taken into the auditorium.
  • Zaffiro’s℠ Express features award-winning Thincredible® handmade pizza, sandwiches, appetizers, desserts and other menu items that can be ordered at the counter for quick pick-up. All items can be eaten in the lobby or taken into the auditorium.
  • Big Screen Bistros℠ offer full-service, in-theatre dining with a complete menu of entrees, appetizers, salads, sandwiches, desserts and drinks.

Following is a list of all the new amenities that have been either completed in the past year or will be finished in the coming months.

State Theatre New Amenities

Illinois

Bloomington Cinema

DreamLoungers

SuperScreen DLX auditorium – early summer

completion

O’Fallon Cinema

DreamLoungers

Two SuperScreen DLX auditoriums

Reel Sizzle, Take Five Lounge

Iowa

Cedar Rapids

DreamLoungers

Two SuperScreen DLX auditoriums

Take Five Lounge, Zaffiro’s Express – late May

completion

Missouri

Cape West (Cape Girardeau)

DreamLoungers

SuperScreen DLX auditorium

Take Five Lounge, Zaffiro’s Express

Chesterfield

DreamLoungers

One SuperScreen DLX auditorium, one

UltraScreen DLX auditorium

St. Charles

Three SuperScreen DLX auditoriums

Three Big Screen Bistros

NOTE: All-recliner seating already in place

Des Peres

DreamLoungers – June completion

Two SuperScreen DLX auditoriums

Three Big Screen Bistro auditoriums, Take Five

Lounge

Ronnie’s (St. Louis)

DreamLoungers

Two SuperScreen DLX auditoriums – one complete,

second opening early summer

Reel Sizzle, Take Five Lounge, Zaffiro’s Express

Minnesota

Duluth

DreamLoungers

Zaffiro’s Express

Oakdale

Two SuperScreen DLX auditoriums – one featuring a

Big Screen Bistro

NOTE: All-DreamLounger seating already in place

Parkwood (Waite Park)

DreamLoungers – June completion

Rochester

DreamLoungers

SuperScreen DLX auditorium – early summer

completion

Nebraska

Lincoln Grand DreamLoungers
Village Pointe (Omaha)

DreamLoungers

UltraScreen DLX auditorium (second at the property)

Zaffiro’s Express

Ohio Pickerington

DreamLoungers

Two SuperScreen DLX auditoriums

Wisconsin

Bay Park (Ashwaubenon)

DreamLoungers – summer completion

BistroPlex℠ Southridge (Greendale)

DreamLoungers

Two SuperScreen DLX auditoriums

In-theatre dining in all eight auditoriums

Cedar Creek (Rothschild)

DreamLoungers

One SuperScreen DLX

La Crosse DreamLoungers
Majestic Cinema of Brookfield

DreamLoungers

Conversion of two UltraScreen auditoriums to

UltraScreen DLX auditoriums (not included in new

PLF count)

North Shore (Mequon) DreamLoungers
Renaissance (Sturtevant) DreamLoungers
Ridge (New Berlin)

DreamLoungers

Two SuperScreen DLX auditoriums – May

completion

The post Marcus Theatres Announces Extensive Renovations to Locations Nationwide appeared first on BoxOffice Pro.



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Tuesday, May 15, 2018

Fandango FanShop Launches First-Ever ‘Prop Shop’ Featuring ‘Jurassic Park’ Replicas

PRESS RELEASE

_____________________________________________

LOS ANGELES  (NATIONAL DINOSAUR DAY/May 15, 2018) – Fandango’s ultimate destination for movie fan merchandise, Fandango FanShop(FandangoFanShop.com), announced today the launch of its first-ever Prop Shopgiving fans a one-of-a-kind opportunity to own official, limited edition prop replicas from popular films and beloved franchises.  In partnership with Universal Studios, Fandango FanShop’s first offerings will feature official prop replicas molded from original on-screen props from the Jurassic Park and Jurassic World film franchise, handcrafted on the Universal Studios backlot.

“FanShop is delighted to launch its new Prop Shop in collaboration with Universal Studios and their incredible artists,” said Holly Rawlinson, VP Marketing, Merchandising and Licensing for Fandango FanShop. “Our goal is to deliver authentic prop replicas that will help fans relive the thrills of their favorite films, while building excitement for upcoming theatrical releases, such as Jurassic World: Fallen Kingdom opening on June 22.” 

“We are so excited to partner with Fandango to bring these iconic, studio-produced collectibles to life,” said John Priebe, VP Universal Studio Operations. “Our talented artists are putting their hearts and expertise into each creation to deliver something extra special for the fans.”

Fandango FanShop will offer something for every fan, from the one-of-a-kind Jurassic World Indominus rex head replica for $24,999.99 for the ultimate collector to the limited edition Jurassic Park Island of Isla Nublar Map replica for $99.99. At launch, the collection will include replicas of:

  • Jurassic World Indominus rex Head
  • Jurassic Park Baby Velociraptor
  • Jurassic Park “Hatched” Dinosaur Eggs
  • Jurassic Park Island of Isla Nublar Map
  • Jurassic Park “Mr. DNA” Animation Cells
  • Jurassic Park III Exterior Aviary Set Design Schematic
  • Jurassic Park III Exterior/Interior Hatching Lab Set Design Schematic
  • Jurassic Park III Exterior Plane Wreckage Set Design Schematic

To enhance the Jurassic Park and Jurassic World prop replicas’ collectability, Fandango FanShop will provide an official signed certificate of authenticity issued by Universal Studios that will include the product number in the series, among other details.  FanShop is taking pre-orders for the Jurassic prop replicas at FandangoFanShop.com, leading up to the highly anticipated theatrical release of Jurassic World: Fallen Kingdom on June 22.

Celebrating its first anniversary, Fandango FanShop offers a wide variety of exclusive and limited edition movie gear, collectibles, jewelry, fashion accessories, home goods, fine art and posters, based on popular films and franchises. FanShop’s print on-demand capabilities enable the site to offer exclusive t-shirts, posters and other items that cannot be found at traditional retailers. Over the past year, Fandango has leveraged FanShop to reward its ticket buyers with complimentary movie collectibles and exclusive movie posters inspired by highly-anticipated films, including Marvel’s Avengers: Infinity War, Solo: A Star Wars Story, Deadpool 2, Black Panther, Thor: Ragnarok, Star Wars: The Last Jedi, Ready Player One, Incredibles 2 and many others.

Fandango has built a comprehensive digital network to serve movie fans with all their needs across the entire life cycle of a film: Rotten Tomatoes and Movieclips help fans discover movies with reviews and trailers; Fandango, MovieTickets.com and Flixster sell tickets to more than 30,000 U.S. screens; FandangoNOW offers new and catalogue movies and next-day TV shows to buy or rent; and the hottest movie fan merchandise can be found on Fandango FanShop.

Fandango is part of the Universal Filmed Entertainment Group, a business unit of NBCUniversal.

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