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Thursday, January 31, 2019

Mitzi Peirone Weaves a Surrealist Horror Standout with Braid

Horror is looking good in Braid, the creepy, gorgeous first film from writer/director Mitzi Peirone. Out in theaters this Friday, the film stars Imogen Waterhouse and Sarah Hay as a pair of women who, in desperate need of money, decide to drop in on—and steal from—their rich childhood friend. Only one problem: the friend, played by Cam’s Madeline Brewer, is obsessed with a game of make-believe the trio used to play as children. Three rules: Everyone Must Play. No Outsiders Allowed. Nobody Leaves.

Peirone plays with time, story, and reality itself, crafting an intoxicating blend of genres that reads like a surrealist Sofia Coppola film mixed with modern-day Gothic horror, with just a skosh of PCP thrown in for good measure. In the end, what she’s crafted is a film unlike any other we’re likely to see this year.

I saw Braid at Tribeca, and since it’s been about eight months, I rewatched it to refresh my memory. It really holds up on second viewing.

I think the second viewing is often very rewarding, because you get to see all little Easter eggs. I know people that have watched it a second time, and they’re like “Actually, the movie’s very straightforward!” You just have to pay attention. It is kind of like a visual crossword in a certain way. You have to piece all the things together.

The plot of the film appears confusing at first, but it comes together. You could definitely be like, “I’m just going to put a whole bunch of weird stuff onscreen, and it doesn’t have to make sense because nobody’s going to know the difference.”

Just as a human, it’s part of our human nature to dismiss something that we don’t immediately understand. And that transcends filmmaking. It goes for anything. We have a tendency to label anything that’s not immediately clear to us, that stands outside of our standards and our expectations, as confusing, foreign, bad, strange, or “not for me.” There’s this strange resistance to accepting something that isn’t immediately straightforward. If you think about The Shining, when it first came out, everybody was like, “What the fuck is this? It ruined the book!”

So much of Braid is told through visual storytelling as opposed to an expository information dump. You really have to pay attention.

It is definitely a very cerebral movie. I personally always feel very self-conscious watching movies that have the so-called “spaghetti scene,” where the characters sit down at a table say ‘So here’s what we’re going to do,” I felt like they were aware that I was there, as the audience. I always shied away from that type of structure. Although it’s super helpful, it’s easy, people get it. And it’s good to get the audience onboard with what the characters are about to do. But, at the same time, I did not want that to happen for Braid.

Relying heavily on more visual and literature and artistic references—so many of the most iconic shots are  inspired by paintings and sculptures—it did help really well translating the movie across different audiences, from South Korea to Russia to Kazakhstan to Italy. My mom doesn’t really speak English. She watched the movie as Tribeca, and she didn’t miss a beat. She loved it, and she understood everything. And that, to me, really means a lot. Because I wanted to make a movie that could be universal, that could transcend borders and audiences and cultures, that could really talk to anybody.

Was piecing the intricate puzzle together all done in the script phase? Or were you piecing together any of it in the edit?

I wrote like ten different drafts of the script within a year and a half. Sometimes I felt like I was telling too much. Sometimes I felt like I was telling too little. But I pieced the whole thing very carefully together in chronological order, on separate pieces of paper. Then I could figure out how I wanted to show it, which scenes had to be shown first. Because really we realized afterwards, in post-production, that the movie could have been cut a million ways. It’s a cyclical movie, and it plays so much with time and our perception of time. The camera becomes this unreliable narrator, because it’s sort of getting dizzy with the girls playing make believe.

Myself and my DP [Todd Banhazl] and I spent three months together crafting this Bible, a lookbook, with all the different looks for different moments. We used black and white at times. We used different lenses according to where the girls were. For instance, when they’re in the grungy Brooklyn apartment counting drugs, we used a spherical lens to give a distorted, gritty, dirty look. And then the second that we got to the house, we chose these super-wide anamorphic lenses that gave this hyper-lyrical, beautiful, cinematic look. 

What were some of the things in your lookbook?

Frida Kahlo paintings. [The have a quality of] hyper-saturation, infatuation with your own nightmares. Lots of Caravaggio. We used a lot of chiaroscuro, casting a light from one point and letting it bathe the whole scene. Lots of Renaissance paintings, very dramatic, and at times well-staged in an almost statuesque way. The girls are staging every scene as they would like to be seen. Because in the end, it’s all part of their game of make-believe, and they’re always performing to some degree. They’re always living in this hyper-realist, lyrical, operatic form of life.

The idea that we’re always forming the image of how we want people to see us has always been around, but in the age of social media it’s definitely gotten more prevalent than ever.

I wanted this to stand the test of time, so I tried to stay away from Facebook, social media, Instagram, etc.. I didn’t want to make it part of the narrative. But there was a draft that had a heavier accent on our social media personas, our virtual selves. We pick out fragments of our lives that we want people to see, but that creates such a big schism between who we are and we want to be.

That’s also why I use mirrors a lot in the movie. It’s not just like, oh yeah, identity crisis. It’s literally that we create our own reality. Reality is like a mirror. If you convince yourself that you’re somebody, then you give off that vibe and you become that person. I think reality works like that. It’s all invented to some degree. Society, our names, our jobs, geographical borders. Even time, philosophies, and religions, and politics. It’s all made up, in a beautiful way.

It feels like that sort of surrealist, subjective philosophy had a baby with a Sophia Coppola film, in a way. Her films are very much about forming yourself in an unfriendly world.

When I think about this movie, the word “friction” comes to me a lot. Just like thinking about how I needed to get this out. I wrote it in my early twenties. I was trying to figure out where I fit. I came from Italy to study theater, because I wanted to deepen my understanding of the human soul after reading so much about it through philosophy and the church. But I didn’t want to be an actor. I started writing, and then felt like I needed to like make this like visual manifesto to explain the difficulty of finding your own identity in a world where everybody’s playing games. 

I’m a big Gothic nerve, and I felt like this was a modern-day, Gothic, trippy thing. Is that a genre you have interest in?

I’ve always loved Edgar Allen Poe. I’ve always loved romanticism. I’ve always loved gothic art and churches. I was also thinking a lot about baroque art and how creepy and gothic Christianity is. I was raised Catholic, and after traveling the world and studying other religions, I realized how creepy and gory it is. 

How did the cast come together? Had you already known the three actors?

I didn’t go to film school. I didn’t have any connections, really, after I was done writing. [My producers and I] were very lucky to land an amazing casting director [Matthew Glasner]. And he brought us Madeline Brewer, who loved the script. She FaceTimed me, and she was like, “I am scared of this role. And that’s why I’m going to do it.”

Was this before or after she did Cam? Because she’s starting to blow up a little bit.

It was right after she shot Cam. She shot Cam in I think spring of 2017, if I’m correct, and we shot Braid in summer of 2017. Madeline’s brain is just phenomenal. She talked about the script as if she had written it herself. And then we got Imogene [Waterhouse] from CAA. And then Sarah [Hay] was the last one to get onboard. Tilda was a really hard role to cast, because we had already cast the other two girls, so she had to be the perfect fit. I think it worked out, because all three actresses are so complimentary. They’re very different, but they fit together so well. Sarah’s one of the smartest girls I’ve ever met. She’s so intelligent. In spite of how convoluted and complicated the script is, and the fact that we didn’t shoot in chronological order, she always knew where she was.

Can you talk a bit about how any visual reference points that you had for the color palette of the film? There’s this dreamy quality to it, with splashes of color.

Todd Banhazl and I really wanted to stay away from painting the scary, horror-driven scenes in a horrific way. We wanted to embellish these moments, because in the end Braid doesn’t rely on jump scares or traditional horror. It’s more of an intimate and psychological fear of not knowing reality and not knowing exactly who you are. And so we were thinking about how much we have a tendency to romanticize our on fears or anxieties or issues. Because to some degree we do nurture them everyday. We do feed them and give them something to stay alive. We wanted to make these moments of fear beautiful.

The first color that came to mind was green. It started from a whimsical fairytale, a truly magical place, this emerald green. And then it slowly deteriorates with the character’s minds, turning into a muddy, almost toxic green of something that’s sick and dying. Outside of the house and in Brooklyn and on the train, we tried to stay with very murky colors, brownish and dirty reds and blues. And for the PCP scene, with the purple trees, the look was inspired by military film, infrared, and Richard Mosse photography. The film was used for military purposes, and once the war was over Richard Mosse bought tons of the film that was left and started shooting beautiful landscapes, with all the purple trees. His was more a magenta pink. Instead of that scene looking like something scary, we wanted to make it beautiful and elevated.

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Kinepolis and RealD Announce New Multi-Year Partnership on 3D equipment

PRESS RELEASE


Kinepolis and RealD announced a new partnership on RealD 3D equipment and 3D glasses in France, Belgium, The Netherlands, Switzerland, Spain and Luxembourg. Kinepolis will use RealD 3D equipment in all its venues to create a premium 3D cinema experience to customers across all its territories. The contract was signed as part of a wider deal to include Landmark in Canada.

Eddy Duquenne, CEO of Kinepolis Group, said “this long-term partnership with RealD will enable us to introduce a uniform, industry leading 3D system in all our territories. It has always been our goal to create the ultimate movie experience for our customers and ever evolving technology, including mind-blowing 3D, contributes significantly to that experience. We believe movies like ‘Alita: Battle Angel’, ‘Avengers: Endgame’, the upcoming ‘Star Wars: Episode IX’ or family entertainment like ‘Lego Movie 2’ and ‘How to Train your Dragon 3’ are made to be seen in 3D.”

John Trafford-Owen, Managing Director of RealD Europe said “RealD is delighted to partner with such a progressive company as Kinepolis. Together we will strive to continually develop technology and screen the latest and greatest movies to consumers in the way they were meant to be seen; in spectacular, bright and crisp RealD 3D.”

RealD 3D offers maximum depth and brightness for an ultra-realistic movie experience. RealD 3D glasses are designed to comfortably watch a movie while reducing ghosting and image blur.

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Trailer Impact: ‘LEGO Movie 2’ Posts Highest Recall at 25.5%; ‘Avengers: Endgame’ Posts Most Interest in a Cinema View at 76.2%

February’s animated sequel and April’s superhero sequel lead our two main metrics this week.


Top Three Trailers with Highest Recall Score Among Moviegoing Audiences

Moviegoers tell us the trailers they most recall seeing at their most recent visit to a cinema, among films opening in the next 10 weeks.

The LEGO Movie 2: The Second Part

Warner Bros.

Friday, February 8

  • 25.5% of moviegoers (359 respondents) saw and recalled this trailer this week.
  • That’s a new peak, up from 20.7% last week and a prior 24.7% peak.
  • It spends its sixth consecutive week in the top three on the recall metric, and its fifth non-consecutive week at #1.
  • Chris Pratt and Elizabeth Banks star in this animated sequel about the adventures of the popular building-block toys.

Captain Marvel

Disney

Friday, March 8

  • 21.1% of moviegoers (298 respondents) saw and recalled this trailer this week.
  • That’s up from 20.3% last week, but down from a 23% peak.
  • It spends its third consecutive week in the top three on the recall metric, all at #2.
  • Brie Larson and Samuel L. Jackson star in this superhero origin story, Marvel’s first female lead after rival DC Comics struck box office gold with Wonder Woman.

Dumbo

Disney

Friday, March 29

  • 19.2% of moviegoers (271 respondents) saw and recalled this trailer this week.
  • That’s up from 16.2% last week, but down from a 21.1% peak.
  • It spends its fourth consecutive week in the top three on the recall metric, all at #3.
  • This live-action remake of the animated Disney classic centers on an elephant who can fly.

Top Three Trailers with Highest Cinema Interest Among Moviegoing Audiences

Moviegoers tell us the wide release titles they’re most likely to see at a cinema, based on trailers recently played at theaters, among films opening in the next 10 weeks.

However, we’re making an exception to our usual “next 10 weeks” rule… read on…

Avengers: Endgame

Disney

Friday, April 26

  • While Trailer Impact usually only measures films coming out in the next 10 weeks, we’d added Avengers: Endgame to the survey after it posted the most global views online ever for a trailer within its first 24 hours.
  • 76.2% of respondents who saw the trailer this week said they intend to see it in theaters.
  • That’s up slightly from 76.0% last week but down from a 78.6% peak, yet still ranks among the highest numbers we’ve ever measured.
  • It spends its seventh consecutive week (all of its tracking weeks) in the top three on the ‘interest in a cinema view’ metric, all at #1.
  • This intended final installment of the blockbuster Avengers superhero franchise stars an ensemble cast including Robert Downy Jr., Scarlett Johansson, Chris Hemsworth, Mark Ruffalo, and Jeremy Renner.

Captain Marvel

Disney

Friday, March 8

  • 62.7% of respondents who saw the trailer this week said they intend to see it in theaters.
  • That’s up slightly from 61.8% last week but down from a 70.7% peak, yet is still an excellent score.
  • It spends its sixth consecutive week (all of its tracking weeks) in the top three on the ‘interest in a cinema view’ metric, all at #2.

Spider-Man: Far From Home

Sony

Friday, July 5

  • While Trailer Impact usually only measures films coming out in the next 10 weeks, we’d added Spider-Man: Far From Home to the survey after it posted the 8th-most global views online ever for a trailer within its first 24 hours.
  • 61.0% of respondents who saw the trailer this week said they intend to see it in theaters.
  • That’s a new peak, up from a prior 60.7% peak last week.
  • It spends its second consecutive week (both its tracking weeks so far) in the top three on the ‘interest in a cinema view’ metric, both at #3.
  • Tom Holland returns as the iconic superhero in a Europe-set story, along with a new character Mysterio played by Jake Gyllenhaal.

Trailer Impact is a service provided by Boxoffice Media parent company Webedia Movies Pro. To subscribe to the full service, which includes exclusive data about the top 25 trailers of the week, click here.

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Wednesday, January 30, 2019

Weekend Forecast: Miss Bala and They Shall Not Grow Old Open on Slow Super Bowl Weekend

The dead zone of late January will reach its nadir this weekend as the box office endures another lull due to the lack of high profile new releases combined with the effects of Sunday’s NFL Super Bowl game.

Despite the success of films like Dear John ($30.5 million), The Woman In Black ($20.9 million), Chronicle ($22.0 million), and Warm Bodies ($20.4 million) between 2010 and 2013 (not to forget Taken‘s $24.7 million in 2009 and Hannah Montana‘s $31.1 million in 2008), it’s been six years since any new release earned more than $13 million (2017’s Rings) on SB weekend. In contrast to the increased adoption of year-round scheduling for blockbusters, this has become a weekend studios have increasingly avoided. That six-year streak isn’t likely to change this year as Sony is the only new entrant into the market this weekend with Miss Bala, a thriller whose tracking signals are relatively modest. We’re expecting a debut anywhere between $6 – 9 million.

Oscar candidates and kid-driven films will be the least susceptible to massive drops this weekend, but we’re also keeping an eye on Peter Jackson’s They Shall Not Grow Old as the highly acclaimed WWI documentary will expand into an estimated 500 theaters beginning Friday. The film earned $8.34 million from limited screenings on January 21, December 17, and December 27, smashing records for one-day event screenings. With a full weekend slate of showtimes ahead and significant buzz for the Warner Bros. / Fathom Events release, it wouldn’t be surprising if the film shoulders a strong enough haul to crack the top five this weekend.

Top 10 vs. Last Year

Boxoffice projects this weekend’s top ten films will earn approximately $52 million. That would represent a 21 percent decline from the same weekend last year when Winchester marked the lone opener on the comparable Super Bowl weekend, which saw the top ten films earn $65.7 million.

Weekend Forecast

Film Distributor 3-Day Weekend Forecast Projected Domestic Total through Sunday, February 3 % Change from Last Wknd
Glass Universal $9,500,000 $88,500,000 -50%
The Upside STX $7,400,000 $74,000,000 -38%
Miss Bala Sony / Columbia $6,500,000 $6,500,000 NEW
They Shall Not Grow Old Warner Bros. $4,600,000 $12,940,000
Green Book Universal $4,300,000 $55,700,000 -22%
The Kid Who Would Be King Fox $4,300,000 $13,100,000 -40%
Aquaman Warner Bros. $4,000,000 $322,600,000 -45%
Spider-Man: Into the Spider-Verse Sony / Columbia $3,900,000 $174,600,000 -36%
A Dog’s Way Home Sony / Columbia $3,200,000 $35,300,000 -37%
Escape Room Sony / Columbia $2,300,000 $51,400,000 -44%

Forecasts subject to change as location counts are finalized before Friday.


Contact us for information about subscribing to Boxoffice.com’s suite of forecasting and data services.

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Retail Design Collaborative Teams with Maya Cinemas for Las Vegas 14-Plex

PRESS RELEASE – Long Beach, CA – January 30, 2019: Retail Design Collaborative today announced the grand opening of a new multiplex in North Las Vegas by Maya Cinemas, a circuit providing family-oriented entertainment to underserved, Latino-dominant communities.

The complex features a 14-screen movie theater designed in a contemporary style of architecture. It is the chain’s sixth location in the United States. Retail Design Collaborative served as the architect of the project.

The cinema’s ground and mezzanine levels are 72,000 square feet, designed with 14 screens and 1,605 seats that fully recline, along with accessible seating areas. The lobby adds an additional 10,000 square feet and includes a variety of amenities such as a bar, concessions, a game area, guest services and a party room. Additional private viewing rooms were also designed on the mezzanine level.

“We were thrilled to partner with Maya Cinemas on this project to create a first-rate entertainment experience that is family-oriented and which helps to revitalize the community,” said senior principal Mitra Esfandiari. “Maya Cinemas has a humanitarian goal of revitalizing underserved communities while having a great commitment for creating high-rate theaters. This is a rare combination.”

Maya Cinemas North Las Vegas serves as a retail anchor for the area, which is continuing to grow and attract additional retailers as the city’s newest family destination.

“The cinema is a special entertainment experience that brings people together,” said Moctesuma Esparza, CEO of Maya Cinemas. “The centerpiece of our mission is to bring the highest-quality entertainment in a modern theater setting to Latino-dominant communities. We are excited to continue to serve the community with our newest opening in North Las Vegas as one of Southern Nevada’s largest state-of-the-art movie theaters in collaboration with Retail Design Collaborative, whom we’ve been partners with since 2000.”

With the proliferation of at-home streaming services, cinema operators like Maya Cinemas are offering more meaningful and unique experiences to attract audiences. These amenities include everything from the food and beverage offerings onsite to the creative architectural elements including luxury seating which help patrons feel like they’re watching a movie from the comfort of their own home, including a D-BOX simulator-equipped auditorium adding motion and magic to elevate the moviegoing experience.

The Retail Design Collaborative design team included: Mitra Esfandiari (principal- in-charge); Deborah Loayza (project manager); David Littman (technical director); Matt Terry (revit production); Neil Kuhns (project design director); Lynn Azali (senior designer); and Lana Smolskaya (designer). Consulting brands included Tildin Engineering (structural engineer); Davar Associates, Inc. (mechanical, electrical and plumbing engineering); Studio One Eleven (in-house landscape architect); and Lochsa Engineering (civil engineer).

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UltraStar Multi-tainment Center at Ak-Chin Adopts Imagination Park’s Augmented Reality

PRESS RELEASE – Vancouver, Canada – January 29, 2018: Imagination Park Technologies Inc. today announced that the UltraStar Multi-tainment Center at Ak-Chin Circle, an enterprise of the Ak-Chin Indian Community, will implement a new futuristic augmented reality (AR) campaign from Imagination Park.

Imagination Park enables UltraStar customers to point their phones at logos, signs, posters and landmarks to view or retrieve coupons, messages, videos and more. Customers just need to download Imagination Park’s XenoPlay™ AR mobile browser app from the app store to open up a new world of interactive entertainment digital options while inside the multi-tainment center.

“We plan on using AR to add a new level of excitement and create cross-promotions and scavenger hunts between our entertainment destinations,” said Laurie McCartney, director of marketing operations at UltraStar. “The beauty is with the Imagination Park platform, we can very easily manage the AR campaigns ourselves. We don’t need an outside company or expensive application developers; we just simply drag and drop images and icons that we have on hand to activate them in minutes. And Imagination Park is always happy to help us implement AR activations perfectly with their free content concierge services.”

The Multi-tainment Center features state-of-the-art digital theaters, bowling, bars, restaurants, nightclubs, sports lounges, shops, live entertainment, laser tag and arcade gaming as well as corporate and private event facilities. It will use Imagination Park’s AR platform to further engage customers and encourage them to explore other venues within the facility.

“Delivering interactive engagements, such as an in-store brand AR video experience for shoppers or a venue scavenger hunt, augmented reality is quickly becoming the most effective innovative digital marketing campaign tool,” said Alen Paul Silverrstieen, CEO of Imagination Park. “It’s remarkably easy and affordable, and can be measured and reported to calculate the true ROI and consumer engagement.”

The Imagination Park XenoHolographic™ product suite provides the UltraStar access to its own CMS (Content Management System) with XenoCloud™, automatic conversion of 2D/3D objects into dynamic AR objects for iOS and Android, virtual AR-based scavenger hunts, and consumer engagement reporting to refine campaigns and further engage users.

To get a better sense of what the customers will see, download XenoPlay from your app store and check out the demo at www.imaginationpark.com.

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Gold Medal Adds New Branch Location in Allentown, PA

PRESS RELEASE


For popcorn, cotton candy, Sno-Kones®, and all your concession food favorites, businesses can now rely on the newest branch location for Gold Medal Products Co., Gold Medal – Mid Atlantic. Formerly operating as Kloss Fun Foods, Gold Medal – Mid Atlantic will serve as the region’s expert resource for concession equipment and supplies.

Gold Medal’s vice president of branch operations and sales, Pete Bakala feels this new addition represents a significant opportunity both regionally and locally. He says, “Gold Medal is excited to be in Allentown. Not only does it provide a valuable regional presence, it is an outstanding local community where we look forward to building and growing relationships.”

Gold Medal – Mid Atlantic is located at 7566 Morris Court, Suite 310 in Allentown, PA. Its showroom features a variety of product lines including popcorn poppers, cotton candy makers, Sno-Kone® machines, hot dog grills, fryers, and much more.

The addition of the Mid Atlantic location marks a total of 16 Gold Medal branch locations throughout the country. President, Adam Browning welcomes the new branch by stating, “Gold Medal offers our customers the power of a global leader combined with the benefits of a convenient, local supplier. It’s the best of both worlds. It is our privilege to serve this region through Gold Medal – Mid Atlantic.”

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Cielo and Cinemaxx Partner for Digital Management of Theater Operations Across Indonesia

PRESS RELEASE – Miami, USA & Jakarta, Indonesia – January 30, 2019: Cinemaxx Global Pasifik, Indonesia’s fastest-growing movie theater network and part of Lippo Group, has selected Cielo, a leading platform in analytics, remote monitoring and automated support for the cinema industry, as its partner of choice for digital management of the entire Cinemaxx circuit in Indonesia.

Founded in 2014, Cinemaxx operates 45 theater complexes with 235 screens and growing across Indonesia. As part of their growth expansion, Cinemaxx identified Cielo’s machine-to-machine (M2M) technology as a turning point in theater operations, allowing them to proactively manage their business with mobility and real-time visibility.

Lance Gil, VP of global sales for Cielo Cinema, said, “We are extremely proud to have been selected by Cinemaxx to deliver our enterprise monitoring solution in Indonesia. This partnership is a validation of the value that Cielo Cinema is adding to exhibitors across the world. We are looking forward to deliver Cielo’s end-to-end digital suite of products and process optimization capabilities to all Cinemaxx theaters.”

After months of trials and testing with several competing vendors, Cinemaxx chose Cielo for several reasons, among them the cutting-edge automated and highly mobile management capabilities of Cielo that allow Cinemaxx to cover a vast geographic area that would present a challenge to service physically. This, in turn, generates greater efficiencies for Cinemaxx, resulting in cost savings from on-site tech time and prevention of potential loss shows.

Gerald Dibbayawan, chief executive officer at Cinemaxx, said, “With Cinemaxx’s aggressive expansion across the 260 million populated nation of Indonesia along with our aim in uplifting the guest experience, it is inherent to streamline and monitor Cinemaxx’s screen operations effectively and efficiently in real time from anywhere, which is why we chose Cielo Cinema as our platform of choice.”

Cielo operates over 12,000 screens and 20,000 devices across the world.

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K-Pop Concert Film Sets Event Cinema Record for Single-Day Global Box Office

French event cinema distributor Pathé Live will be bringing back BTS concert film WORLD TOUR LOVE YOURSELF IN SEOUL for additional screenings on February 9 and 10. The encore follows the title’s record-setting debut on January 26, in which it reportedly achieved the highest one-day box office for an event cinema release by registering 1.2 million admissions and $11.7 million in global box office. February’s encore screenings will be available in ScreenX at participating locations in 15 territories.

The title is the largest worldwide event cinema release recorded, with 4,100 participating locations across 102 territories. It fared particularly well in the United States, where it earned over $2.8 million across 1,002 locations and claimed an impressive per-screen average of $2,869 in its original one-day run.

Event cinema has begun to hit high benchmarks at the domestic box office with increased frequency lately. CineLife Entertainment’s re-release of John Carpenter’s Halloween was a major event cinema hit in the fall; Fathom Events has enjoyed the runaway success of Peter Jackson’s They Shall Not Grow Old in recent weeks, the highest-grossing event cinema release to date at $8.34 million. Fathom Events and Turner Classic Movies’ annual TCM Big Screen Classics series launched its 2019 season on Sunday, January 27 with The Wizard of Oz, earning over $1 million and becoming the company’s highest single-day release. Encore Oz screenings were subsequently scheduled for January 29 and 30.

 

 

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Tuesday, January 29, 2019

Celebration Cinema’s John D. Loeks to Receive 2019 NATO Marquee Award

The National Association of Theatre Owners will honor John D. Loeks, chairman of Studio C, with the 2019 NATO Marquee Award during this year’s CinemaCon, it was announced today by Mitch Neuhauser, managing director. CinemaCon, the official convention of NATO, will be held April 1-4, 2019 at Caesars Palace in Las Vegas.

Loeks is being recognized by NATO for his dedication, commitment and service to the motion picture theater industry. He will receive his industry tribute as part of CinemaCon’s “State of the Industry: Past, Present and Future” presentation on Tuesday morning, April 2.

“John Loeks’ role in the exhibition industry defines leadership. This humble gentleman from Michigan had the vision to create the Global Cinema Federation and unite exhibitors around the world, while never forgetting the role of the independent theater operators,” said John Fithian, president and CEO of NATO. “All of us at NATO could not be more grateful for this wonderful man’s leadership.”

After initially practicing law for 20 years, Loeks joined the family business, Loeks Theatres, in 1990. In 1997, he founded Celebration Cinema, building six megaplexes and purchasing two more. Loeks Theatres currently has 11 theaters operating in Michigan, and their 12th megaplex is set to open in the heart of downtown Grand Rapids, Michigan. The building will serve as a mixed-use complex of retail, housing, and parking, with a music venue, office space and a nine-screen theater.

Loeks has been a member of the board of the National Association of Theatre Owners since 1992. In that time, he has served in many different capacities including NATO chairman from 2015-2017.

In addition to his work in the cinema, Loeks has served as owner and president of ShowSpan, Inc., a company that produces 13 major annual consumer shows in Michigan and Wisconsin. He is the founder and former chairman of AuSable Institute of Environmental Studies, which provides a wide variety of environmental science courses to students from nearly 60 participating colleges. In 2009, he founded Schools for Sierra Leone, a foundation that builds and supports schools in Sierra Leone, West Africa.

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Cinemark to Open New 14-Screen Location in Waco, Texas

PRESS RELEASE


PLANO, Texas–(BUSINESS WIRE)–Jan. 29, 2019– Cinemark Holdings, Inc. (NYSE: CNK), a leader in the motion picture exhibition industry, announced plans to build an amenity-packed, 14-screen theatre in the new Cottonwood Creek Market development in Waco, Texas. Located at the intersection of I-35 and Loop 340/Hwy 6, the theatre is part of a 143-acre, master planned, mixed-use center developed by NewQuest Properties and is scheduled to open in the spring of 2020.

“We are proud to work with our long-time partner, NewQuest, to bring the Waco community the ultimate moviegoing experience with our new Cinemark location coming soon to Central Texas,” said Mark Zoradi, Cinemark’s CEO. “With our Luxury Lounger recliners, XD auditorium and more, Cinemark will give guests the opportunity to enjoy the newest films in one of the most innovative viewing environments.”

All 14 auditoriums at the Cinemark Waco and XD theatre will boast advanced technology and customer-preferred amenities including:

  • Cinemark XD auditorium – the number one, private label Premium Large Format (PLF) in the world;
  • Cinemark’s Luxury Loungers – electric-powered, plush, oversize recliners with footrests and cup holders in all auditoriums;
  • Reserved seating in all auditoriums with convenient online and kiosk ticketing;
  • An ultra-modern viewing environment with wall-to-wall screens and enhanced sound systems in all auditoriums;
  • 4K digital projection powered by Barco with RealD 3D capability;
  • A stunning lobby lounge offering expanded food and beverage options;
  • A concession stand brimming with popcorn, an assortment of beverages and fan-favorite candy brands.

In addition to the new Cinemark theatre, Cottonwood Creek Market will offer an impressive lineup of trendy restaurants, entertainment and a variety of retail shops in its 285,000 square feet of space covering 63 acres. The center will also include multifamily homes and office space.

“We are pleased to welcome Cinemark to Cottonwood Creek Market,” said Steve Alvis, the co-founder and managing partner of NewQuest Properties. “The Cinemark theatre will anchor our entertainment wing, which will have an exciting collection of restaurants and retail in a beautifully landscaped environment.”

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Majid Al Futtaim Opens First VOX Cinemas Multiplex in Jeddah at Red Sea Mall

PRESS RELEASE – Jeddah, Saudi Arabia, January 29, 2019: Majid Al Futtaim Cinemas, the dedicated cinema arm of Majid Al Futtaim, the leading shopping mall, communities, retail and leisure pioneer across the Middle East, Africa and Asia today opened its first VOX Cinemas multiplex in Jeddah. The ceremony was attended by government officials, including the chief executive officer of the General Commission for Audiovisual Media, Bader Al Zahrani, and the executive teams of both VOX Cinemas and Red Sea Mall.

In 2018 VOX Cinemas announced its plan to develop 600 screens over five years and today confirmed that 110 screens will be operational in the Kingdom of Saudi Arabia by the end of 2019. Moreover, three new cinemas will open in Riyadh within the first quarter of 2019. In addition to the Red Sea Mall Jeddah, VOX Cinemas is planning to launch its deluxe experiences in Al Qasr Mall, The Roof and Kingdom Tower. As part of its promise to bring the movie experience to all its fans in Saudi, the exhibitor has committed to rolling out its offering in 10 cities across the Kingdom, including Dammam and Tabuk.

Commenting on today’s opening, Khaled El Chidiac, acting chief executive officer at Majid Al Futtaim Ventures, said: “We are proud to bring a historic milestone to Jeddah in the form of our new VOX Cinemas multiplex at Red Sea Mall. We are confident that our partnership with Red Sea Mall will contribute to attracting a large audience to these experiences and support our success. The city is internationally recognized for its strong heritage in art and culture. Today’s cinema opening brings another aspect of cultural entertainment to residents and visitors.”

This announcement marks the latest step in VOX Cinemas’ SAR 2 billion investment plan and a major pillar of a total SAR16 billion investment Majid Al Futtaim is making into Saudi Arabia’s retail and leisure sectors.

Located at Red Sea Mall, the seating capacity of the cinema exceeds 1,400 seats and offers experiences for every kind of movie fan. It is home to Saudi’s first IMAX® cinema featuring IMAX with Laser, IMAX’s next-generation 4k laser projection and 12-channel sound system.

The new multiplex at the Red Sea Mall will also feature three GOLD screens, a luxury experience combining cinema and gourmet food. The menu has been developed especially for the Saudi market and offers classic cinema favorites and popular Middle Eastern flavors with a fine-dining twist. Moviegoers with young children can opt for KIDS, a family-friendly concept with brightly colored cinema interiors and playrooms. And everyone can enjoy the Nutella Bar serving the world’s most popular chocolate spread.

VOX Cinemas aims to replicate the success it has achieved with its multiplex in Riyadh Park, which has seen record occupancy levels. Opening films at its location at Red Sea Mall include Bumblebee, Aquaman, El Badla, How to Train Your Dragon: The Hidden World and Spiderman: Into the Spider-Verse. Tickets can be booked at www.voxcinemas.com.

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The Wizard of Oz 80th Anniversary Screenings Break $1 Million at the Box Office

PRESS RELEASE


DENVER – January 28, 2019The Wizard of Oz, the inimitable 1939 musical-fantasy, grossed over $1 million at the domestic box office on Sunda –the first day of a limited 80th anniversary re-release–setting a new record for Fathom Events as the highest-grossing single-day classic film presentation in the company’s history.

The Wizard of Oz was No. 8 at the domestic box office on Sunday with just two showtimes in nearly 700 cinemas nationwide. The 80th anniversary presentation of The Wizard of Oz also had the highest per-screen average of any film in wide release that day. The Warner Bros. feature is the first film in Fathom Events’ yearlong 2019 TCM Big Screen Classics series, which is presented in partnership with Turner Classic Movies.

Two encore screenings–one on Tuesday, January 29, and one on Wednesday, January 30–were previously scheduled, and Fathom Events and TCM today announced two additional encore dates due to audience demand: Sunday, February 3, at 1:00 p.m.; and Tuesday, February 5, at 7:00 p.m. (all local times).

“There is no movie quite like The Wizard of Oz, and the response to its anniversary presentation has been genuinely overwhelming,” said Ray Nutt, CEO of Fathom Events. “It’s the perfect way for multiple generations of fans to experience movie magic together, and also an incredible start to our 2019 TCM Big Screen Classics series.”

“Audience response to the screening of The Wizard of Oz is a direct reflection of why we partner with Fathom Events on the TCM Big Screen Classics series,” said Genevieve McGillicuddy, Vice President of Enterprises and Strategic Partnerships, TCM. “This series brings film lovers of all ages together to experience the magic of the movies on the big screen and allows TCM to be the ultimate gathering point for fans of classic cinema.”

A partnership between Fathom Events and TCM that began with a handful of films in 2012 has grown into an increasingly popular annual series. Throughout 2019, TCM Big Screen Classics will present 14 unforgettable movie milestones, including To Kill a Mockingbird (March), Field of Dreams (April), Lawrence of Arabia (September), and Alien (October), among others. Each film plays for just two or three days and is accompanied by insightful new commentary from TCM Primetime host Ben Mankiewicz, presented before and after the film.

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Sony R608, GDC SR-1100 Receive DCI Compliance

PRESS RELEASE


HONG KONG, January 29, 2019 – Professional Solutions China of Sony (China) Ltd.(“Sony”) and GDC Technology Limited (“GDC”) today announced Sony’s SRX-R608-DS dual 4K laser projection system integrated with GDC’s next-generation SR-1100 integrated media block (IMB) completed the full range of tests necessary to receive compliance from Digital Cinema Initiative (DCI). As a result of receiving DCI compliance for this latest projection system, exhibitors are positioned to capitalize on the continuing advancement in laser and high dynamic range (HDR) technologies with a high-end, reliable product designed for small theatres.

The test was completed by the Research Institute for Digital Media and Content (DMC) at Keio University in Japan, one of three entities licensed by Digital Cinema Initiatives, LLC to perform the Compliance Test Plan (CTP) tests. The SRX-R608-DS with SR-1100 IMB was approved by DCI after successfully passing the DCI Compliance Test Plan Version 1.2. For more information, visit the DCI website.

Key features and benefits of the Sony SRX-R608 4K laser projector:

  • High-end quality for small theatres: Lightweight, low noise, HDR support, superior contrast designed with reliable laser sources.
  • Acoustic noise level is below 38dB: Suitable for “boothless” installations of small and medium-sized rooms. The SRX-R608 can be mounted on the ceiling or mounted on a projector lift attached to the back wall of the auditorium. A projector booth or soundproof box is not needed, saving valuable space and integration cost.
  • Ideal for HDR content presentations: Sony’s advanced Silicon Crystal Reflective Display (SXRD) panel technology delivers true 4K resolution and 10,000:1 industry-leading contrast for superior image quality, making it ideal for high dynamic range (HDR) content.
  • Easily adapted to a 3D screen: Paired with an optional 3D filter kit or paired with two SRX-R608 devices for use as a 3D dual projection system. A 2D or 3D projector can be built with a single projection system or dual projection system (using two SRX-R608s connected to each other).

* See Sony website for requirements.

“SRX-R608 digital cinema projector is the ideal choice for boothless application in small format and VIP rooms. The adoption of SXRD 4K chips and technology brings the complete immersive experience to moviegoers even when they are watching the movie from a short distance,” said Mr. Shuji Okada, general manager of Value Added Group, Sony Professional Solutions China.

Key features and benefits of the GDC SR-1100 IMB:

Based on proven GDC technology, a cinema owner’s reliable choice since 2000, the GDC SR-1000 Standalone IMB was introduced in April at CinemaCon 2018 and received immediate positive response from global exhibitors. The SR-1100 is designed with the same ultra-reliable components and future proof features as the SR-1000 IMB.

  • High reliability: By leveraging on GDC’s 19 years of R&D in media server and its profound knowledge in cinema operations, SR-1100 IMB is designed from scratch by using the latest and most powerful semiconductor and power electronics used in medical and military products and passed a stringent QA program conducted by the world’s leading inspection, verification, testing and certification company.
  • CineCache™ (built-in cache memory): Allows content playback in the absence of a local HDD storage when integrated with GDC Cinema Automation 2.0 (CA2.0).
  • Ultra-Storage: Enables the content management and playback of thousands of movies from a central server with CA2.0 technology. The elimination of content ingestion to each and every auditorium’s media server is an important breakthrough in cinema operation; it significantly reduces downtime and saves both time and money.
  • New user interface (UI): Enables SMS to be used remotely through a web browser. By detaching the UI from a touchscreen monitor that is closely tied to the IMB, the SMS can now run remotely on a cellphone, iPad, tablet, laptop or PC with a browser.

“We are committed to investing in R&D and staying at the forefront of technology.  Our product development evolves to meet the needs of exhibitors worldwide, even before they become a trend,” said Pranay Kumar, CTO of GDC Technology Limited. “GDC is proud to work with Sony’s technically competent team to bring a product to market that answers the projected demand for small screens.  Sony receiving DCI compliance for SRX-R608-DS with SR-1100 IMB is another step forward toward achieving our goal of ensuring all cinemas, regardless of the projection technology they choose, are equipped with future proof products.”

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Boxoffice Breakouts: 10 Movies That Could Make a Big Impact in 2019


Captain Marvel

Friday, March 8

Disney

Directors: Anna Boden, Ryan Fleck

Cast: Brie Larson, Samuel L. Jackson

Marvel Comics’ first female lead aims to emulate rival DC Comics’ Wonder Woman, a smash at $412.5M. Captain is already Fandago’s third-highest pre-seller ever among Marvel films, behind only Avengers: Infinity War and Black Panther—which become the company’s two biggest titles. This title is poised to be one of Q1’s biggest box office earners. 


Avengers: Endgame

Friday, April 26

Disney

Directors: Joe Russo, Anthony Russo

Cast: Robert Downey Jr., Scarlett Johansson, Chris Hemsworth, Jeremy Renner

Avengers: Infinity War was last year’s second-highest-grossing film domestically with $678.8M, behind only Black Panther. After Infinity ended on a cliffhanger, December’s teaser trailer for sequel Endgame set a new record for most online views for a trailer within its first 24 hours. As of this writing, it’s already one of YouTube’s 10 most viewed American movie trailers of all time.


Aladdin

Friday, May 24

Disney

Director: Guy Ritchie

Cast: Will Smith, Mena Massoud

The original animated Aladdin was 1992’s top film with $217.3M—a total that would impress even today but stuns at $463.0M adjusted for ticket-price inflation. This live-action remake aims to follow Disney’s other successful live-action remakes this decade including Beauty and the Beast with $504.0M, The Jungle Book with $364.0M, and Alice in Wonderland with $334.1M.

Toy Story 4

Friday, June 21

Disney

Director: Josh Cooley

Cast: Tom Hanks, Tim Allen

The Toy Story franchise is arguably Pixar’s most iconic, making this installment particularly compelling. Toy Story 3 was the highest-grossing film of 2010 domestically, earning $415.0M. Pixar has been on a box office tear with (most of) its recent sequels, including Incredibles 2 with $608.5M and Finding Dory with $486.2M.


Spider-Man: Far from Home

Friday, July 5

Sony / Columbia

Director: Jon Watts

Cast: Tom Holland, Jake Gyllenhaal, Zendaya

Spider-Man: Homecoming was the sixth-biggest movie of 2017, earning $334.2M. Audiences responded positively to the character’s introduction to the Marvel universe and the younger take on the character. The sequel adds new characters including Mysterio, a favorite of comic fans who hasn’t appeared on-screen to date. 

The Lion King

Friday, July 19

Disney

Director: Jon Favreau

Cast: Donald Glover, Beyoncé Knowles, James Earl Jones

1994’s original Lion King was the year’s second-biggest movie, earning $312.8M or a massive $682.0M adjusted for ticket-price inflation. The film’s reputation has only increased since, cementing itself as a contemporary classic for Generation Z and millennials. The trailer for the CGI-animated version earned the third-most online views ever for a trailer in its first 24 hours. 

It: Chapter 2

Friday, September 6

Warner Bros. 

Director: Andres Muschietti

Cast: Jessica Chastain, James McAvoy, Bill Skarsgård

2017’s It shattered several records, including biggest R-rated horror movie and biggest September opening by almost doubling the previous record set by Rush Hour. Overall, It was the seventh-biggest movie of 2017, earning $327.4M. The sequel takes place in the present day, several decades after the original 1980s setting, with the original characters now grown and still haunted by a demonic clown. 

Frozen 2

Friday, November 22

Disney

Directors: Jennifer Lee, Chris Buck

Cast: Idina Menzel, Kristen Bell, Josh Gad

Frozen was the third-highest grosser of 2013, earning $400.7M. Its enchanted box office run owes its success to longevity: it spent a stunning 16 weekends in the top 10, the most of any film from the past decade. The sequel emerges from this list as one of the most anticipated animated movies of the year.  

Jumanji: Welcome to the Jungle Sequel

Friday, December 13

Sony / Columbia

Director: Jake Kasdan

Cast: Dwayne Johnson, Kevin Hart, Jack Black, Karen Gillan

Jumanji: Welcome to the Jungle was one of the most surprising box office breakouts of the entire decade, the fourth-biggest movie of 2017, earning $404.5M. The entire cast and director are back for the part-comedy, part-fantasy, part-action sequel. This follow-up might be saying “welcome” to the top tier of the box office. 

Star Wars: Episode IX

Friday, December 20

Disney

Director: J.J. Abrams

Cast: Daisy Ridley, Adam Driver, John Boyega

2015’s The Force Awakens was the highest-grossing film of its year, as was 2017’s The Last Jedi. The series aims to three-peat what claims to be its final installment. Writer and director J.J. Abrams returns as he did on the universally beloved Awakens, after Rian Johnson wrote and directed Jedi to a much more mixed reception. 

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Sunday, January 27, 2019

Studio Weekend Estimates: ‘Glass’ Remains No. 1 w/ $19M; ‘Kid Who Would Be King’ Takes 4th w/ $7.2M

It was a slow frame for new releases at the North American box office, allowing last weekend’s champ Glass to stay on top with an estimated $19 million. Meanwhile, freshman entries The Kid Who Would Be King and Serenity opened soft, The Upside remained strong thanks to continued positive word of mouth, and a crop of Oscar nominees either increased their screen counts or made their way back into theaters.

Remaining No. 1 for the second weekend in a row was Universal’s Glass, which fell 52% from last weekend’s $40.3 million three-day opening. That’s a much steeper second-weekend drop than 2017’s Split, which dipped roughly 36% to $25.6 million after opening to about the same amount in January 2017. That film, of course, was much better-received critically and seems to have benefitted from positive word-of-mouth. Glass now has $73.5 million in the bank after ten days of release.

Coming in second was STX’s crowd-pleasing dramedy The Upside, which eased just 18% to an estimated $12.2 million in its third weekend of release. The Kevin Hart-Bryan Cranston dramedy is really living up to its “A+” Cinemascore and now stands at an impressive $63.1 million after seventeen days.

Third place went to the continuing powerhouse Aquaman, which grossed an estimated $7.35 million in its sixth weekend of release. The total for the Warner Bros. title is inching closer to DCEU cohorts Suicide Squad ($325.1 million) and Batman v. Superman: Dawn of Justice ($330.3 million) domestically. If it can continue demonstrating strong holds (it was off just 28% from last weekend), it should have no problem catching up to those titles.

Sliding its way into fourth was The Kid Who Would Be King, the PG-rated fantasy-adventure written and directed by Joe Cornish (Attack the Block). Unlike so many similar titles these days, this one wasn’t based on a pre-existing property, meaning it had an uphill battle in appealing to its target kid demo who are so used to films based on popular books and other IPs. With an estimated opening of $7.25 million, King finished the weekend on the low end of expectations despite largely positive critical notices (it has a “Certified Fresh” rating of 85% on Rotten Tomatoes) and little competition for family audiences. It doesn’t help that the Fox release comes saddled with a steep reported budget of $60 million.

In fifth, Sony Animation’s leggy Spider-Man: Into the Spider-Verse boasted another impressive hold, dipping just 19% to an estimated $6.1 million in its seventh weekend of release. With a domestic total of $169 million, the newly-minted Oscar nominee (for Best Animated Feature) is close to surpassing Hotel Transylvania 2 ($169.7 million) to become the highest-grossing Sony Animation title ever in North America.

Sixth place went to Green Book, which cracked the Top 10 thanks to the addition of nearly 2,000 screens to its total, nearly doubling its previous high of 1,215. Like several other awards-season favorites this weekend – including Vice, Bohemian Rhapsody, A Star Is Born, The Favourite, and BlacKkKlansman – the film added screens thanks to its receiving a coveted Best Picture nomination. With an estimated $5.4 million in its eleventh weekend of release, the period drama now has $49 million in the bank. Notably, the film has reached that total without ever cracking $6 million on any given weekend. Additionally, it made roughly the same amount this weekend as it did in its wide opening back in late November, albeit with the benefit of a much higher screen count.

In seventh, A Dog’s Way Home had another good hold, barking up an estimated $5.2 million in its third weekend of release, a drop of just 26%. The family drama now has $30.8 million in the bank.

Debuting with a disappointing $4.9 million in eighth place was Serenity, the Anne Hathaway-Matthew McConaughey thriller that simply couldn’t gain enough traction despite its marquee leads. Couple that with poor reviews (it pulled a mere 21% on Rotten Tomatoes) and a terrible “D+” Cinemascore, and it’s no wonder the release from upstart distributor Aviron had difficulty breaking through.

In ninth, Sony’s Escape Room had a strong hold, dropping roughly 24% to an estimated $4.2 million for an excellent total of $47.9 million, while in tenth, the FUNimation anime Dragon Ball Super: Broly – a surprise Top 3 finisher last weekend – brought in an estimated $3.6 million for a total of $28.9 million to date.

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Saturday, January 26, 2019

Weekend Estimates: ‘Glass’ Repeats ($17M+); ‘The Upside’ Holds Up ($10.4M+); ‘Kid Who Would Be King’ & ‘Serenity’ Debut Modestly; ‘Green Book’ Shines Among Oscar Noms

As expected, Glass is on track to repeat at the top of the box office in its second weekend. The M. Night Shyamalan trilogy-capper earned $4.98 million on Friday, down 69 percent from opening day last week. That brings the film’s eight-day haul to $59.5 million, just under Split‘s $59.6 million total and 18 percent ahead of Unbreakable‘s $50.6 million through the same points, respectively. Current weekend projections stand around $17.3 million.

The Upside continues to represent one of the new year’s early bright spots as it posted another $3.1 million yesterday, down just 26 percent from last Friday and giving it $54 million earned in 15 days. STX expects a third frame between $10 million and $10.4 million, although we’re a bit more bullish at $11 million with the lack of competition from football on Sunday.

Debuting noticeably below expectations, unfortunately, was Fox’s The Kid Who Would Be King as it earned $1.7 million on Friday with no Thursday pre-shows. Its weekend multiple should prove strong, but it will likely fall short of pre-release tracking as it looks to take in around $6.8 million this weekend, per Fox’s own projections this morning.

Meanwhile, Aviron’s Serenity bowed to $1.615 million on Friday as it looks to land around expectations with a $4.9 million opening weekend (the distributor’s current projection).

On the Oscar front, here’s how five of the Best Picture nominees fared in their various expansions yesterday:

A Star Is Born ($310K Friday / $205.4 million domestic total)
Bohemian Rhapsody ($615K Friday / $204.0 million)
The Favourite ($650K Friday / $24.2 million)
Green Book ($1.4 million Friday / $45.0 million)
Vice ($477K Friday / $40.8 million)

Early weekend estimates are below. Updated studio estimates to follow on Sunday.

Early Weekend Estimates (Domestic)
FRI, JAN. 25 – SUN, JAN. 27

WIDE (1000+)

# TITLE WEEKEND LOCATIONS AVG. TOTAL WKS. DIST.
1 Glass $17,300,000 -57% 3,844 3 $4,501 $71,841,135 2 Universal
2 The Upside $11,000,000 -27% 3,377 57 $3,257 $61,904,846 3 STX Entertainment
3 The Kid Who Would Be King $6,800,000 3,521 $1,931 $6,800,000 1 20th Century Fox
4 Aquaman $6,300,000 -38% 3,134 -341 $2,010 $315,504,074 7 Warner Bros.
5 Spider-Man: Into the Spider-Verse $6,200,000 -18% 2,383 -329 $2,602 $169,090,116 7 Sony / Columbia
6 Green Book $5,600,000 159% 2,430 1518 $2,305 $49,189,486 11 Universal Pictures
7 A Dog’s Way Home $5,000,000 -30% 3,081 -9 $1,623 $30,609,525 3 Sony Pictures
8 Serenity $5,000,000 2,561 $1,952 $5,000,000 1 Aviron Pictures
9 Dragon Ball Super: Broly $4,200,000 -57% 1,105 -133 $3,801 $29,413,823 2 FUNimation Entertainment
10 Escape Room $3,700,000 -34% 2,192 -517 $1,688 $47,340,074 4 Sony Pictures
11 Mary Poppins Returns $3,100,000 -41% 1,985 -825 $1,562 $164,991,010 6 Disney
12 Bumblebee $2,900,000 -39% 2,108 -603 $1,376 $121,321,152 6 Paramount Pictures
13 The Favourite $2,400,000 194% 1,540 1023 $1,558 $25,967,164 10 Fox Searchlight
14 Bohemian Rhapsody $2,300,000 0% 1,423 246 $1,616 $205,646,796 13 20th Century Fox
15 On The Basis Of Sex $2,000,000 -48% 1,272 -685 $1,572 $20,974,007 5 Focus Features
16 Vice $1,900,000 7% 1,557 382 $1,220 $42,246,722 5 Annapurna
17 The Mule $1,600,000 -51% 1,395 -1293 $1,147 $100,084,703 7 Warner Bros.
18 A Star is Born $1,200,000 97% 1,192 777 $1,007 $206,265,785 17 Warner Bros.
19 Ralph Breaks the Internet $1,100,000 -50% 1,029 -907 $1,069 $195,903,086 10 Disney

LIMITED (100 — 999)

# TITLE WEEKEND LOCATIONS AVG. TOTAL WKS. DIST.
1 If Beale Street Could Talk $980,000 -41% 606 -412 $1,617 $12,484,740 7 Annapurna
2 Instant Family $200,000 -19% 168 -85 $1,190 $67,336,406 11 Paramount Pictures

PLATFORM (1 — 99)

# TITLE WEEKEND LOCATIONS AVG. TOTAL WKS. DIST.
1 Destroyer $200,000 33% 77 27 $2,597 $918,498 5 Annapurna Pictures
2 Replicas $35,000 -92% 84 -1975 $417 $3,993,122 3 Entertainment Studios Motion Pictures

The post Weekend Estimates: ‘Glass’ Repeats ($17M+); ‘The Upside’ Holds Up ($10.4M+); ‘Kid Who Would Be King’ & ‘Serenity’ Debut Modestly; ‘Green Book’ Shines Among Oscar Noms appeared first on BoxOffice Pro.



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Friday, January 25, 2019

Long Range Tracking: Jordan Peele’s Us

One of early 2019’s most buzzed-about new releases is the focus of our long range report this week, filmmaker Jordan Peele’s anticipated follow-up project to 2017’s Get Out.

Us
Opening Weekend Range: $35M – $55M

PROS:

  • Jordan Peele shot to immediate star director status with the wildly successful Get Out two years ago, which bowed to $33.4 million and legged out to $176 million domestically — earning praise from audiences, critics, and award guilds alike.
  • The first trailer has been strongly received since debuting at Christmas, earning more than 13 million views on the first day from Peele’s Twitter announcement post.
  • The studio’s decision to delay the film’s release until after a premiere at SXSW in March could serve to drum buzz up even higher.
  • Horror/thriller films have remained reliable box office draws in recent years, and this is undoubtedly the first “event” original film from the genre in 2019.
  • Our most recent Trailer Impact survey indicates 73 percent of surveyed audiences are interested in the film, a strong representation for a horror film two months out from release.
  • Still riding the momentum of Get Out and its cultural impact, Peele’s profile should help Us to effectively behave like a spiritual sequel to that film during opening weekend — especially given the studio’s strong early marketing push.

CONS:

  • Until reviews are available, it’s challenging to assess whether or not Us will have the kind of staying power Get Out and films like A Quiet Place enjoyed — partly due to the widespread interest in what Peele has in store for his second directorial effort and how the film will play for general audiences.
  • Pet Sematary will open during this film’s third weekend, which could siphon away some horror fans if that Stephen King remake builds significant buzz.

8-Week Tracking

Release Date Title 3-Day Wide Release Tracking % Chg from Last Week Domestic Total Forecast % Chg from Last Week Estimated Location Count Distributor
2/1/2019 Miss Bala $7,500,000 -17% $21,000,000 -17% 2,000 Sony / Columbia
2/8/2019 Cold Pursuit $12,000,000 -8% $37,500,000 -6% 2,700 Lionsgate / Summit
2/8/2019 The LEGO Movie 2: The Second Part $55,000,000 -7% $186,400,000 -7% 4,000 Warner Bros.
2/8/2019 The Prodigy $5,500,000 $12,000,000 1,500 Orion Pictures
2/8/2019 What Men Want $25,000,000 $63,000,000 3,000 Paramount
2/13/2019 Happy Death Day 2U $20,000,000 $52,000,000 Universal
2/13/2019 Isn’t It Romantic $15,000,000 7% $57,000,000 6% Warner Bros.
2/14/2019 Alita: Battle Angel $15,500,000 $44,000,000 Fox
2/14/2019 Fighting with My Family $8,000,000 $25,000,000 MGM
2/22/2019 How to Train Your Dragon: The Hidden World $44,000,000 $155,000,000 Universal
2/22/2019 Rhythm Section $11,000,000 $33,000,000 Paramount
2/22/2019 The Turning n/a n/a Universal / Amblin
3/1/2019 Tyler Perry’s A Madea Family Funeral $27,000,000 $68,000,000 Lionsgate
3/8/2019 Captain Marvel $160,000,000 $440,000,000 -5% Disney / Marvel
3/15/2019 No Manches Frida 2 n/a n/a Lionsgate / Pantelion Films
3/15/2019 Five Feet Apart $11,000,000 $37,000,000 Lionsgate
3/15/2019 Wonder Park $8,000,000 $30,000,000 Paramount
3/22/2019 Greyhound $15,000,000 $55,000,000 Sony / Columbia
3/22/2019 The Informer $4,000,000 $9,600,000 Aviron
3/22/2019 Us $42,000,000 NEW $135,000,000 NEW Universal

Tracking and forecasts are subject to change each week as marketing, reviews, and other factors are taken into consideration.

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Christie RealLaser Powers Charity Screening of ‘A Dog’s Way Home’ in Taipei

PRESS RELEASE – TAIPEI, Taiwan – January 25, 2019: Over a hundred dog owners and their pets from all over Taiwan recently converged on Songshan Cultural and Creative Park for a charity premiere of the Hollywood film A Dog’s Way Home. The Sony release tells the story of Bella, a dog who embarks on an epic 400-mile journey home after she is separated from her beloved human.

Organized by film distributor A Really Happy Film and Taiwan Dr. Dog Program, the premiere screening was powered by the Christie CP2320-RGB pure laser projector featuring RealLaser™ technology and CineLife™ electronics platform. It was installed by Christie’s Taiwanese partner, Dacoms Technology, which served as the official technology partner for this special event.

Under the direction of Dacoms’ technical team, the historic multi-showcase exhibition hall–formerly a basketball court where Taiwan’s most renowned basketball teams used to train–was transformed into a cozy movie theater equipped with a 10-meter screen, complete with floor mats and fluffy cushions for the comfort of audiences and their canine companions.

The event was made even more memorable with special appearances by Taiwanese singer/actress Rainie Yang, a well-known dog lover, as well as OLi, a celebrity Corgi..

“We’re very pleased to be part of this charity premiere, during which we deployed Christie’s next-generation direct-coupled RGB pure laser projector to deliver the most vibrant and realistic visuals to the audiences (and their pet dogs),” said Emily Hong, president, Dacoms Technology. “I’m also proud to note that this is the first-ever movie screening in Taiwan specially organized for dog lovers and their pets. The advent of RGB laser projection technology has created new prospects for film exhibition. With its compact ‘all-in-one’ footprint without the need for external cooling, Christie RealLaser projectors can be deployed beyond conventional cinema environments, and yet offer audiences projected visuals that are as stunning as what’s offered in movie theaters.”

Han Kim, Christie’s senior director, Asia-Pacific cinema sales, commented, “I’m delighted that our CP2320-RGB RealLaser cinema projector was deployed for the charity screening of A Dog’s Way Home, which mesmerized audiences with bright and dynamic visuals. At the same time, I’m heartened that our partner Dacoms had taken part in this meaningful event, and demonstrating the impeccable image quality and performance that Christie RealLaser cinema projectors can offer at venues beyond conventional movie theaters, which opens up new frontiers for RGB laser projection.”

By combining 2K resolution, an “all-in-one” form factor that eliminates the need for sub-ambient external cooling, an expanded color gamut, and contrast ratios that far exceed the DCI specification, the CP2320-RGB keeps stride with the enhancements in cinematic content by revealing a whole new depth of detail. Add to those advantages their high frame rate (HFR) capabilities, an extended contrast ratio of 3000:1, and over 30,000 hours of operation and without lamp changes.

The post Christie RealLaser Powers Charity Screening of ‘A Dog’s Way Home’ in Taipei appeared first on BoxOffice Pro.



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Christie RealLaser Showcased at Charity Premiere of A Dog’s Way Home in Taipei

PRESS RELEASE


TAIPEI, Taiwan – (January 25, 2019) – Over a hundred dog owners and their pets from all over Taiwan recently converged on Songshan Cultural and Creative Park for a charity premiere of the Hollywood film, A Dog’s Way Home. It chronicles the heart-warming adventure of Bella, a dog who embarks on an epic 400-mile journey home after she is separated from her beloved human.

Organized by film distributor A Really Happy Film and Taiwan Dr. Dog Program, the premiere screening was powered by the Christie CP2320-RGB pure laser projector featuring RealLaser™ technology and CineLife™ electronics platform. It was installed by Christie’s trusted Taiwanese partner, Dacoms Technology, which served as the official technology partner for this special event.

Under the expert direction of Dacoms’ technical team, the historic multi-showcase exhibition hall – formerly a basketball court where Taiwan’s most renowned basketball teams used to train in – was transformed into a cosy movie theater equipped with a 10-meter screen, complete with floor mats and fluffy cushions for the comfort of audiences and their canine companions.

The event was made even more memorable with special appearances by Taiwanese singer/actress Rainie Yang, a well-known dog lover, as well as OLi, a celebrity Corgi, who graced the red carpet to thunderous applause from attendees.

“We’re very pleased to be part of this charity premiere, during which we deployed Christie’s next-generation direct-coupled RGB pure laser projector to deliver the most vibrant and realistic visuals to the audiences (and their pet dogs),” said Emily Hong, president, Dacoms Technology. “I’m also proud to note that this is the first-ever movie screening in Taiwan specially organized for dog lovers and their pets. The advent of RGB laser projection technology has created new prospects for film exhibition. With its compact ‘all-in-one’ footprint without the need for external cooling, Christie RealLaser projectors can be deployed beyond conventional cinema environments, and yet offer audiences with projected visuals that are as stunning as what’s offered in movie theaters.”

Han Kim, Senior Director, Asia Pacific Cinema Sales, Christie, commented, “I’m delighted that our CP2320-RGB RealLaser cinema projector was deployed for the charity screening of A Dog’s Way Home, which mesmerized audiences with bright and dynamic visuals. At the same time, I’m heartened that our partner Dacoms had taken part in this meaningful event, and demonstrating the impeccable image quality and performance that Christie RealLaser cinema projectors can offer at venues beyond conventional movie theaters, which opens up new frontiers for RGB laser projection.”

By combining 2K resolution, an “all-in-one” form factor that eliminates the need for sub-ambient external cooling, an expanded color gamut, and contrast ratios that far exceed the DCI specification, the CP2320-RGB keeps stride with the enhancements in cinematic content by revealing a whole new depth of detail. Add to those advantages their high frame rate (HFR) capabilities and an extended contrast ratio of 3000:1, and the CP2320-RGB sets a new standard for mainstream cinematic exhibition by consistently delivering excellent image quality and brightness throughout the projector’s natural life. All this for over 30,000 hours of operation and without lamp changes.

The post Christie RealLaser Showcased at Charity Premiere of A Dog’s Way Home in Taipei appeared first on BoxOffice Pro.



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