This week saw Bad Boys for Life post a single post on each of the three tracked social media services, which was enough for the film to land in the top spot for likes on both Twitter and Facebook. (It finished 7th on Instagram.) Considering the first Bad Boys film came out 25 years ago and the last installment over 16 years ago, this level of buzz is a big accomplishment.
| Film | New Page Likes | Posts | Post Likes | Post Retweets |
| Bad Boys for Life | 6,286 | 1 | 118,826 | 67,055 |
| Star Wars: The Rise of Skywalker | 7,010 | 18 | 74,052 | 9,675 |
| Joker | 6,940 | 4 | 70,374 | 20,927 |
| Bill and Ted Face the Music | 1,735 | 1 | 45,293 | 8,293 |
| Just Mercy | N/A | 4 | 29,547 | 11,277 |
Top 3 Posts:
| Movie | Date | Power* |
| Bad Boys for Life | 04-Sep | 8.8 |
| Bill and Ted Face the Music | 02-Sep | 7.9 |
| Just Mercy | 04-Sep | 7.7 |
| * Calculated by Likes + Shares + Comments |
Bad Boys for Life was the only film on the week to have over 100,000 likes and 50,000 retweets, both feats accomplished with a single tweet promoting its new trailer. Bill & Ted Face the Music also charted from a single tweet: an animated image wishing Keanu Reeves happy birthday. The traction gained from the tweet showcases just how popular both Reeves and his character Theodore Logan is on the service. Just Mercy, starring Michael B. Jordan, debuted its first trailer, launching the based-on-a-true-story legal drama to the the fifth spot in terms of likes. The trailer represented the third largest tweet on the week.
| Film | New Page Likes | Posts | Post Likes | Post Shares |
| Bad Boys for Life | 42,604 | 1 | 400,336 | 327,354 |
| Maleficent: Mistress of Evil | 2,322 | 4 | 116,500 | 19,851 |
| Gretel & Hansel | 4,485 | 5 | 75,738 | 36,945 |
| Rambo: Last Blood | 335 | 9 | 45,860 | 4,256 |
| Star Wars: The Rise of Skywalker | 3,004 | 13 | 40,022 | 6,653 |
Top 3 Posts:
| Movie | Date | Power* |
| Bad Boys for Life | 04-Sep | 9.8 |
| Maleficent: Mistress of Evil | 03-Sep | 8.2 |
| Gretel & Hansel | 04-Sep | 8.1 |
| * Calculated by Likes + Shares + Comments |
Bad Boys for Life was even more impressive on Facebook, where its single post had over 400,000 likes and 327,000 shares. Maleficent: Mistress of Evil charted largely because of new character posters, not even a new trailer, which goes to show how strong its fan base on the service is. Lastly, Gretel & Hansel debuted its first trailer, which was a hit with horror fans.
| Film | New Followers | Posts | Post Likes | Post Comments |
| Star Wars: The Rise of Skywalker | 34,313 | 7 | 1,228,208 | 5,484 |
| Hustlers | 33,481 | 13 | 266,207 | 3,821 |
| Joker | 39,320 | 4 | 256,708 | 2,897 |
| Gretel and Hansel | 6,786 | 4 | 204,948 | 6,584 |
| No Time To Die | 6,552 | 6 | 127,674 | 1,077 |
Top 3 Posts:
| Movie | Date | Power* |
| Star Wars: The Rise Of Skywalker | 04-Sep | 9.0 |
| Star Wars: The Rise Of Skywalker | 02-Sep | 8.9 |
| Star Wars: The Rise Of Skywalker | 05-Sep | 8.8 |
| * Calculated by Likes + Shares + Comments |
Star Wars: The Rise of Skywalker had a relatively slow week (by its standards, anyway) with just seven posts. That didn’t stop the film from spinning over 1.2 million likes. Interestingly, for the first time in a long time it did not have the most comments on the week. Gretel & Hansel had that honor with 6,584, further testament to the slash it made and roof at how much it increased its profile and awareness, even if only amongst horror fans.
The post Social Pulse: <em>Bad Boys for Life</em>, <em>Gretel & Hansel</eM> Come Out of the Gate Strong appeared first on Boxoffice.
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