Cinema advertising leader National CineMedia (NCM) is adding Neustar and ElemntalTV as partners to continue to grow its data intelligence platforms. With Elemental TV, on-screen ads are made into interactive shoppable content. Neustar will improve insights for NCM by providing brands with advanced marketing analytics. “NCM seized the opportunity to innovate and invest in building […]
The post NCM Expands Data Intelligence Platform, NCMx, with New Product Capabilities in Collaboration with Neustar and ElementalTV appeared first on Boxoffice.
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