Finding a Balance: What Pandemic-Era Concessions Sales Can Teach Us About Customer Behavior

The industry has seen a lot of changes in the past few years: fluctuations in theatrical exclusivity windows, supply lines, film availability, and so much more. But for many major chains across the U.S. one point of information, at least, has been consistent: People love their movie theater concessions. It’s been a common refrain in […]

The post Finding a Balance: What Pandemic-Era Concessions Sales Can Teach Us About Customer Behavior first appeared on Boxoffice.

The post Finding a Balance: What Pandemic-Era Concessions Sales Can Teach Us About Customer Behavior appeared first on Boxoffice.

from Boxoffice