Kia Extends Partnership with Key Players in U.K. In-Cinema Advertising Sector

Fans of independent cinema in the U.K. will be seeing ads from Kia on some of their favorite cinema screens, as Kia has renewed their deal with U.K. in-cinema advertising platform Digital Cinema Media (DCM) and formed a new partnership with Pearl & Dean. DCM, an in-cinema advertising platform owned jointly by exhibitors Odeon and […]

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