Friday Report: Disney reports this morning that Avengers: Endgame took in a record $60 million in Thursday night earnings domestically, overtaking the previous record of $57 million held by Star Wars: The Force Awakens. This also bests the $39 million of last year’s Avengers: Infinity War by a 54 percent, providing an early signal that this weekend is not only in store for a record performance, but one of perhaps monumental significance. Check our our full analysis here.
Overseas, the Marvel Cinematic Universe epic has opened in 46 markets now and earned a staggering $305 million in its first two days.
We’ll be updating this post as more reports come in.
Key notes and territory earnings breakdowns from Disney:
The film has so far registered the highest all-time industry single day
in China (incl. midnights), Hong Kong, Taiwan, Thailand, Australia, New Zealand, The Philippines, Korea (admissions), UK, Brazil, Egypt, Panama, Peru, Colombia, Argentina, Chile, Bolivia, Paraguay, Trinidad and Uruguay. It has also registered the highest all-time industry opening day
in Indonesia, Malaysia, Netherlands, Greece, Portugal, Bosnia/Herz, Czech Rep, Serbia (non-local), Slovakia, Turkey and Ukraine.
Today, in addition to its North American debut, the film opens in Mexico, Spain, India and Japan along with South Africa, Vietnam, Venezuela and Ecuador. The only market not opening this weekend is Russia (Apr 29).
New openers
· Avengers: Endgame opened at #1 in all markets.
· UK: Highest all-time industry single day
. +86% higher than Avengers: Infinity War opening day.
· Brazil: Highest all-time industry single day
. +67% higher than Avengers: Infinity War opening day.
· Rest of Latin America: Highest all-time industry single day in every market that opened yesterday; Panama, Peru, Colombia, Argentina, Chile, Bolivia, Paraguay, Trinidad and Uruguay.
· Rest of Europe: Highest all-time industry opening day in Portugal, Bosnia/Herz, Czech Rep, Serbia (non-local), Slovakia, Turkey and Ukraine. #2 highest all-time industry opening day in Croatia and Hungary. Highest superhero opening day of all-time in Israel, Poland and Slovenia.
Other facts to note from day one openers include:
· Australia, New Zealand, Hong Kong, Philippines, Thailand: Avengers: Endgame has posted the #2 all-time industry single day on Thursday, after posting the highest all-time industry single day on Wednesday
. Australia and New Zealand took advantage of Anzac Day with respective drops of just -3% and -1%.
· Rest of Asia: Highest all-time industry Thursday
in Taiwan and Malaysia.
· Italy: After posting the #2 all-time industry opening day yesterday, Avengers: Endgame has followed that with a #2 all-time industry Thursday.
Avengers: Endgame is currently pacing ahead of Avengers: Infinity War in all markets; however, at this early stage, it is not completely possible to compare overall performance to date vs comps as the comps often opened on different days to Avengers: Endgame for the 46 territories to date.
Avengers: Endgame has set IMAX opening day records in 38 markets already, including China, France, Germany, Taiwan, Brazil and Argentina, with $33M IMAX box office globally to date. In China, it has posted $21M IMAX in the first two days, already beating the 3 day opening weekend record held by Avengers: Infinity War ($20.3M).
|
Territories |
GBO |
|
China |
$154.5M |
|
UK |
$15.3M |
|
Korea |
$14.6M |
|
Australia |
$13.9M |
|
Italy |
$10.4M |
|
Germany |
$9.7M |
|
France |
$9.6M |
|
Philippines |
$7.0M |
|
Brazil |
$7.0M |
|
Indonesia |
$5.1M |
|
Hong Kong |
$4.9M |
|
Taiwan |
$4.4M |
|
Thailand |
$4.1M |
|
Other |
$44.5M |
|
Total |
$305.0M |
The post <em>Avengers: Endgame</em> Surpasses <em>Force Awakens</em> Domestic Preview Record w/ $60M, Reaches $305M Overseas In Two Days appeared first on Boxoffice.
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