When it comes to going to the movies, the most important thing is, well, the movie. Since the earliest days of cinema, exhibitors have been responsible for the showmanship angle, using whatever means necessary to entice moviegoers with a little something extra, be it experiential, like the still-rising popularity of premium formats, or material. In […]
The post The Collectible Obsession: The Rising Popularity of Concessions Merchandise appeared first on Boxoffice.
from Boxoffice
0 comments:
Post a Comment