National CineMedia has announced a partnership with TransUnion to integrate NCM’s theatrical exposure data into TransUnion’s cross platform attribution, a full-funnel attribution model also known as multi-touch attribution. This collaboration gives advertisers a data-driven view into how cinema advertisements contribute to performance alongside digital, CTV, and social channels. TransUnion’s cross platform attribution is used by […]
The post National CineMedia and TransUnion Partner to Launch First-Ever Cinema Attribution Integration appeared first on Boxoffice Pro.
from Boxoffice Pro
0 comments:
Post a Comment