AMC Records Busiest Week in 2025 with More Than 6.9 Million Guests Over the Thanksgiving Holiday

Moviegoers were drawn to the magic of the big screen at AMC Theatres throughout the Thanksgiving holiday week and weekend, as AMC welcomed its highest-attended week of 2025, Monday through Sunday, both in the U.S. and globally. Driven primarily by the strong appeal of family-friendly hits such as Zootopia 2 and Wicked: For Good, more […]

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National CineMedia and TransUnion Partner to Launch First-Ever Cinema Attribution Integration

National CineMedia has announced a partnership with TransUnion to integrate NCM’s theatrical exposure data into TransUnion’s cross platform attribution, a full-funnel attribution model also known as multi-touch attribution. This collaboration gives advertisers a data-driven view into how cinema advertisements contribute to performance alongside digital, CTV, and social channels. TransUnion’s cross platform attribution is used by […]

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