The first weekend of August is upon us as summer’s last bona fide tentpole is set to debut in the form of Universal’s Fast & Furious Presents: Hobbs & Shaw.
The first spin-off from the popular franchise has a number of components in its favor this weekend as the studio expects a domestic start near $60 million. Our long range forecasts had considerably more bullish in recent weeks, with some industry tracking metrics measuring not far behind those of The Fate of the Furious (which debuted to $98.8 million on Easter weekend in 2017).
Still, as has been the case with multiple films this summer, our models have shifted lower to account for what’s become a trend of under-performing titles this summer — relative to tracking, not necessarily overall financial success.
Aside from the brand name and its associated fan base, the biggest advantage here is Dwayne Johnson’s...