October is upon us, a time of year that exhibition had hoped would be marking the return of widespread moviegoing with the previously planned release of Wonder Woman 1984 this weekend.
Unfortunately, that’s not happening.
Following that film’s delay last month, and more in its wake since, theater owners are being left high and dry without the amount of new content once promised to them upon re-opening their doors with significant investments to provide a safe and healthy experience for consumers.
Studios are spooked by the ongoing pandemic and the lack of encouraging coverage coming out media hub cities, not all moviegoers are ready to return, and new content is slowing down. All of this comes despite the encouraging micro-trends from recent counter-programmers hitting cinemas.
Instead of beginning what was hoped to be the next phase of domestic box office recovery, we’re...