This week’s report focuses on early tracking for a trio of mid-August releases. There are no major updates for upcoming releases.
Alpha
Opening Weekend Range: $7 – 12 million
Multiple release date changes and a notable shift in the film’s tone with its most recent trailer are contributing to modest activity here.
Crazy Rich Asians
Opening Weekend Range: $10 – 15 million (3-day FSS)
Early tracking and social trends are conservative for now, but it’s nature as the first Hollywood film in a quarter century to star an all-Asian cast could generate stronger momentum heading into August. This may be a sleeper to watch for if the novel’s fans respond well to the adaptation.
Mile 22
Opening Weekend Range: $12 – 17 million
Mark Wahlberg should help drive his latest collaboration with director Peter Berg. Lingering competition for action fans from July’s releases and/or end-of-summer fatigue could still be factors to watch out for, but the two-week release delay aids prospects. Early tracking models compare to American Assassin and Den of Thieves.
8-Week Tracking
| Release Date | Title | 3-Day Wide Opening | % Chg from Last Week | Domestic Total | % Chg from Last Week | Estimated Location Count | Distributor |
| 6/29/2018 | Sicario: Day of the Soldado | $14,000,000 | $37,000,000 | 2,900 | Sony / Columbia | ||
| 6/29/2018 | Uncle Drew | $16,500,000 | $45,000,000 | 2,600 | Lionsgate / Summit | ||
| 7/4/2018 | The First Purge | $21,000,000 | 5% | $58,000,000 | 6% | 2,800 | Universal |
| 7/6/2018 | Ant-Man and the Wasp | $77,000,000 | $205,000,000 | 3,900 | Disney / Marvel | ||
| 7/13/2018 | Hotel Transylvania 3: Summer Vacation | $45,000,000 | $155,000,000 | Sony / Columbia | |||
| 7/13/2018 | Skyscraper | $40,000,000 | -9% | $117,000,000 | -9% | Universal | |
| 7/20/2018 | The Equalizer 2 | $20,000,000 | $58,000,000 | Sony / Columbia | |||
| 7/20/2018 | Mamma Mia: Here We Go Again! | $33,000,000 | $105,000,000 | Universal | |||
| 7/20/2018 | Unfriended: Dark Web | $7,500,000 | -6% | $15,000,000 | -6% | OTL Releasing / BH Tilt | |
| 7/27/2018 | Mission: Impossible – Fallout | $65,000,000 | $200,000,000 | Paramount | |||
| 7/27/2018 | Teen Titans Go! to the Movies | $16,000,000 | $50,000,000 | Warner Bros. | |||
| 8/3/2018 | Disney’s Christopher Robin | $30,000,000 | $110,000,000 | Disney | |||
| 8/3/2018 | The Darkest Minds | $12,000,000 | $38,000,000 | Fox | |||
| 8/3/2018 | Searching | n/a | n/a | Sony / Screen Gems | |||
| 8/3/2018 | The Spy Who Dumped Me | $17,000,000 | $63,000,000 | Lionsgate | |||
| 8/10/2018 | Dog Days | n/a | n/a | LD Entertainment | |||
| 8/10/2018 | The Meg | $14,000,000 | $37,000,000 | Warner Bros. | |||
| 8/15/2018 | Crazy Rich Asians | $13,000,000 | NEW | $42,000,000 | NEW | Warner Bros. | |
| 8/17/2018 | Alpha | $8,500,000 | NEW | $24,000,000 | NEW | Sony / Studio 8 | |
| 8/17/2018 | Mile 22 | $15,000,000 | 15% | $44,000,000 | 16% | STX |
The post Long Range Tracking: ‘Alpha,’ ‘Crazy Rich Asians,’ & ‘Mile 22’ appeared first on BoxOffice Pro.
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