This week’s report takes an early look at the anticipated continuation of the Conjuring franchise, the third film in the Annabelle spin-off series.
We’ve also included a handful of May updates in the chart below, many of which come in the wake of Avengers: Endgame‘s historic ongoing performance.
Annabelle Comes Home
Opening Weekend Range: $35 – 45 million
PROS:
- The Conjuring universe films have earned consistently strong box office returns thanks to fan goodwill, with the most recent entry (The Nun) earning $117.5 million domestically off a $53.8 million opening weekend.
- Stars of the main Conjuring films, Vera Farmiga and Patrick Wilson, are set to join this third Annabelle-specific release, which could bring out a few more fans than the doll’s previous “solo” movies.
- The horror genre continues to be a stalwart for the industry, and a relative lack of direct competition throughout July should allow a healthy runway for this sequel provided positive word of mouth.
CONS:
- Following Ma and Child’s Play in June, this will mark the third horror/thriller release of the month. That fact, combined with close proximity to the Independence Day holiday a few days after opening, could create minor back-loading.
- Most franchises reach a saturation point, if not outright fatigue, after a certain point. Pre-release reviews could be key toward preventing that for this title, the seventh film in the Conjuring universe (counting The Curse of La Llorona).
8-Week Tracking
table
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Alex Edghill & Jesse Rifkin contributed to this report
The post Long Range Tracking: <em>Annabelle Comes Home</em>, Plus Post-<em>Avengers</em> Updates appeared first on Boxoffice.
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