PRESS RELEASE
DALLAS – August 24, 2021 – Cinionic, the Barco cinema joint venture, and Cinemark (NYSE:
CNK) today announce their campaign to educate audiences about laser as part of the renewed
and exclusive 10-year partnership to power all of Cinemark’s screens, representing nearly
6,000 screens across the globe, with the leading laser projection solutions by Cinionic. Most
recently, Cinemark and Cinionic upgraded 24 locations in the Dallas-Fort Worth area to all-
laser multiplexes marketed by the new laser campaign, offering audiences an elevated
moviegoing experience in every auditorium.
The new moviegoer campaign harnesses the tagline “Laser. Like you’ve never seen” and
comes at a time as the cinema industry seeks to drive audiences back to the movies. Focusing
on the benefits for moviegoers, the laser campaign highlights how laser projection by Cinionic
helps deliver consistently bright, colorful, and sharp images. Today’s announcement
celebrates another milestone in the long-standing partnership between Cinemark and Cinionic
to create memorable cinema moments powered by the leading cinema solutions.
“Cinionic has been such a tremendous partner over the years, and we are thrilled to continue
our relationship with them as we strategically convert our digital xenon projectors to laser
over the course of the next ten years,” stated Damian Wardle, Cinemark’s EVP Theatre and
Technology Operations. “I’m incredibly proud of our team in defining and executing our laser
conversion strategy, which provides a better overall consumer experience with vivid colors
and on-screen imagery while providing meaningful cost savings for the company.”
In 2019, the two companies continued their journey, and upgraded Cinemark locations with
award-winning Barco Series 4 laser projectors and integrated Barco Alchemy media servers.
The release of the laser moviegoer campaign solidifies both companies’ ongoing commitment
to transform Cinemark’s fleet in the United States and Latin America into laser-powered
entertainment destinations.
“Our long-term ambition is to drive audiences to theaters with the leading solutions and
consumer marketing that excites, inspires, and motivates. Through our long-standing
partnership with Cinemark, and our ability to deliver a laser solution for every screen, we
continue differentiate cinema for the next generation,” added Wim Buyens, Cinionic’s CEO.
“Cinemark is renowned for its operational excellence, exceptional presentation, and
commitment the moviegoer journey, now with laser projection by Cinionic.”
Cinemark audiences in the Dallas-Fort Worth metroplex will encounter the “Laser. Like
You’ve Never Seen” campaign throughout their cinema journey, with placements online, on
social media, in-theater, and on-screen with a new pre-show spot running in auditoriums
featuring laser projection by Cinionic. The campaign is expected to roll out to additional
markets as they are converted to all-laser as part of Cinemark and Cinionic’s latest 10-year
partnership.
The post Cinionic and Cinemark Partner on Laser Projection Promotional Campaign Aimed at Audiences appeared first on Boxoffice.
from Boxoffice
0 comments:
Post a Comment