Exhibitors Bet on Sports to Deliver New Revenue Streams: The Expansion of Sports Betting and Bigger Concession Offerings at the Movies Leads to a New Wave of Innovation

Packing auditoriums with sports fans for a live game on-screen has been a long-standing wish for exhibitors in the United States. Untangling the broadcasting rights, however, has remained an obstacle to untapping the potential of sports programming at the movies. The major difference between a cinema and a sports bar in publicly broadcasting a sporting […]

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