New data from Comscore, commissioned by AARP, found older audiences returned to movie theaters in 2022 outpacing rates from before the pandemic, according to the Comscore / Screen Engine ASI PostTrak Data. According to the data, the attendance of people 45 and older grew +5% from previous attendance levels in 2019, the last full pre-pandemic […]
The post comScore, AARP Study Shows Older Audiences Movie Attendance Has Surpassed Pre-Pandemic Levels appeared first on Boxoffice.
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