In advance of next week’s CinemaCon, the annual convention of the National Association of Theatre Owners (NATO), The Cinema Foundation has released its new report on summer moviegoing and the results are illuminating. The summer moviegoing study, “The Value of a Movie Ticket: What Drives Consumers to Big-Screen Entertainment”, was conducted by leading film research […]
The post The Cinema Foundation Study Finds Consumers Favor the Big-Screen Experience first appeared on Boxoffice.
The post The Cinema Foundation Study Finds Consumers Favor the Big-Screen Experience appeared first on Boxoffice.
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