AMC to Pivot Away from “Sightline at AMC” Variable Pricing Initiative

AMC Theatres, the largest exhibitor in the United States and the world, has chosen to discontinue its “Sightline at AMC” variable pricing program, which was introduced in pilot form in select theaters in New York, Kansas City, and Chicago in February of this year. The “Sightline” program, which was initially intended to roll out to […]

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The post AMC to Pivot Away from “Sightline at AMC” Variable Pricing Initiative appeared first on Boxoffice.

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