The Light, a British independent cinema chain, has appointed Digital Cinema Media (DCM) to grow its ad revenue and build brand partnerships across its portfolio. DCM will take over the current contract, which is held by Pearl & Dean, beginning Friday, January 12th. Founded in 2007, The Light represents 2% of the UK cinema market […]
The post British Independent Cinema Chain The Light Appoints Digital Cinema Media first appeared on Boxoffice.
The post British Independent Cinema Chain The Light Appoints Digital Cinema Media appeared first on Boxoffice.
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