Motion seating at the movies was once derided as a gimmick, but its rise and resiliency over the decades proves that immersive movie experiences have a role to play in exhibition for years to come. The immersive seating category in cinema is currently experiencing a boost in popularity thanks to the wave of demand from […]
The post Immersive Seating Continues Making Strides: Motion Seating Emerges as One of the Fastest Growing Sectors in the Premium Format Race first appeared on Boxoffice.
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