PRESS RELEASE
LOS ANGELES AND TORONTO (September 19, 2018) – Today CJ 4DPLEX, the world’s leading cinema technology company, in partnership with Cineplex, a leading entertainment and media company, together announced a new agreement that will bring the 4DX experience to as many as 13 additional Cineplex locations across Canada over the coming years. The companies opened Canada’s first 4D auditorium at Cineplex Cinemas Yonge-Dundas and VIP in the heart of downtown Toronto, Ontario, in 2016, and its popularity with guests has prompted this new partnership and investment.
CJ 4DPLEX’s 4D technology enhances the onscreen visuals of action-packed blockbusters, transcending the traditional cinema experience through special effects including motion-synchronized seats, wind, fog, rain, lightning, snow, bubble, vibration, and scents. The result is one of the most immersive cinema format in the industry, drawing fans into the action on the big screen.
“We are incredibly proud of the success of 4DX in Toronto, which brought our technology to audiences in Canada for the first time,” said Brandon Choi, CEO of CJ 4DPLEX America. “We look forward to growing our footprint throughout major cities across the country as part of our continued progress as the fastest-growing premium cinema format in the industry.”
“Cineplex was proud to be the first company in Canada to pilot the technology, but we are even prouder to be the first to invest in a national roll-out,” said Ellis Jacob, President and CEO, Cineplex. “As part of this new agreement, Scotiabank Theatre Chinook in Calgary, Alberta, will be the first location to begin construction with the new, state-of-the-art auditorium. 4DX is a truly immersive cinema experience and we know Calgarians, and all Canadians are really going to love it.”
The opening of the 4DX auditorium at Cineplex Cinemas Yonge-Dundas and VIP marked the 300th screen for the premium format. Since the launch of CJ 4DPLEX in 2009, the immersive theatre technology rapidly expanded around the globe averaging 100 screen openings a year at an average yearly growth rate of 70 percent. To date, 4DX is installed in 561 auditoriums, reaching 59 countries, and projected to reach 630 auditoriums by the end of the year.
While Cineplex and CJ 4DPLEX announced today that Calgary would be the next Canadian city to open a 4DX auditorium, the companies will work together to announce additional markets over the coming months.
The post Cineplex and CJ 4DPLEX Announce Strategic Partnership and Canadian Expansion Plans appeared first on BoxOffice Pro.
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