What’s come to be known as holiday movie season officially begins this weekend with a trio of new releases looking to ignite the post-Halloween weekend and lead into a November slate that offers a lot of promise for moviegoers and exhibitors.
Poised to lead the way will be Fox’s Bohemian Rhapsody, the long awaited biopic featuring Rami Malek as Queen front-man Freddie Mercury. Social media activity has been impressive leading up to release, with Facebook activity far outpacing that of A Star Is Born on a consistent basis. Twitter trends are highly encouraging as well, although not quite on par with ASIB or Mamma Mia! Here We Go Again during their pre-release windows.
Bohemian‘s traditional tracking tips the scale back in Rhapsody‘s favor with significantly higher interest among men under 25 and comparable interest levels among other...