Friday Report: Warner Bros. and DC’s Shazam! opened to a strong $5.9 million bow from Thursday night’s early shows, setting the stage for a very healthy weekend ahead.
This follows the $3.325 million earnings from Fandango previews on March 23. The studio is currently rolling the latter amount into Thursday night’s haul, making for an overall $9.225 million entry into Friday — all of which is expected to be counted in the weekend haul.
For the most apt comparisons, we’re looking specifically at the $5.9 million gross from last night’s shows to determine likely trajectories for the weekend. That figure registered:
- 59.5 percent ahead of Glass ($3.7 million)
- 34 percent behind Aquaman ($9 million excluding all pre-opening night sneaks)
- 69 percent ahead of Spider-Man: Into the Spider-Verse ($3.5 million)
- 64 percent ahead of Power Rangers ($3.6 million)
- 8 percent behind Ant-Man ($6.4 million)
Meanwhile, Pet Sematary is off to a strong start all its own with $2.3 million earned from shows beginning at 7pm in 2,942 locations last night. The well-reviewed horror remake came in 16 percent ahead of Insidious: The Last Key ($1.98 million) and 28 percent ahead of 2013’s Evil Dead remake ($1.8 million).
Last but not least, The Best of Enemies pulled $265K from 1,440 locations during shows beginning at 7pm. That’s 51 percent ahead of Chappaquiddick, which earned $175K in its Thursday start one year ago.
Follow Boxoffice throughout the weekend for additional updates and weekend estimates.
The post Thursday Night: <em>Shazam!</em> Strikes $5.9M Thursday Night Launch; <em>Pet Sematary</em> Digs Up $2.3M Start appeared first on Boxoffice.
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