For everyone following the box office over the last year-plus, there have been very few causes for what could even be deemed mild celebration. Occasional smatterings of high profile films and a handful of opening weekends that exceeded conservative expectations have ruled industry headlines during the pandemic as studios have largely withheld their big mainstream movies for better days.
To some degree, that’s about to change this weekend as Warner Bros. and Legendary’s Godzilla vs. Kong tracks to become the biggest box office opener of the pandemic era so far. The studio will open in 2,409 North American theaters on Wednesday, followed by an expansion to 3,064 on Friday.
That will make this film the first to play in over 3,000 cinemas since the pandemic became official and theaters were shuttered twelve months ago. Included in the footprint will be a presence at 282 IMAX...