Covid-19 closures forced theaters around the world to improvise new revenue streams, driving some cinema operators to innovate their food and beverage (F&B) strategies by bringing the concessions stand out of the lobby and into moviegoers’ homes. Exhibitors of all sizes went from selling jumbo bags of popcorn out of their parking lots to partnering […]
The post Popcorn to Go: From the Big Screen to the Couch, Movie Theater Popcorn Breaks Away from The Concession Stand appeared first on Boxoffice.
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