This week’s report takes a first look at the final weekend of January 2019, currently slated with the release of Fox’s The Kid Who Would Be King and Aviron’s Serenity.
PROS:
- The Kid Who Would Be King could benefit from its positioning as one of the first youth-friendly films of the year, getting a two-week jump on February 8’s The LEGO Movie 2. Initial trailers and the film’s high production value under director Joe Cornish could aid appeal to parents.
- Matthew McConaughey and Anne Hathaway may provide enough star power for Serenity to counter-program the family-leaning opener.
CONS:
- Early Trailer Impact and social media trends are mixed for The Kid Who Would Be King, which is to be expected given the glut of family-driven holiday releases before it.
- Distributor Aviron has a young history, so it remains to be seen how much marketing is employed closer to release. Serenity will also have to fend off a potentially strong second weekend from Glass and, likely, a number of Oscar candidates in varying stages of expansion.
8-Week Tracking
| Release Date | Title | 3-Day Wide Release Tracking | % Chg from Last Week | Domestic Total Forecast | % Chg from Last Week | Estimated Location Count | Distributor |
| 12/12/2018 | Once Upon a Deadpool (Limited Release) | n/a | n/a | Fox | |||
| 12/14/2018 | Mortal Engines | $13,000,000 | -7% | $46,000,000 | -8% | Universal | |
| 12/14/2018 | The Mule | $16,000,000 | 7% | $80,000,000 | Warner Bros. | ||
| 12/14/2018 | Spider-Man: Into the Spider-Verse | $30,000,000 | 3% | $135,000,000 | 4% | Sony / Columbia | |
| 12/19/2018 | Mary Poppins Returns | $38,000,000 | -5% | $320,000,000 | -9% | Disney | |
| 12/21/2018 | Aquaman | $58,000,000 | 6% | $212,000,000 | 6% | Warner Bros. | |
| 12/21/2018 | Bumblebee | $20,000,000 | $100,000,000 | Paramount | |||
| 12/21/2018 | Second Act | $7,000,000 | $40,000,000 | STX | |||
| 12/21/2018 | Welcome to Marwen | $4,500,000 | $22,000,000 | Universal | |||
| 12/25/2018 | Holmes & Watson | $17,000,000 | $85,000,000 | Sony / Columbia | |||
| 12/25/2018 | Vice (Wide) | n/a | $65,000,000 | Annapurna | |||
| 1/4/2019 | Eli (2019) | n/a | n/a | Paramount | |||
| 1/4/2019 | Escape Room | $13,000,000 | $32,000,000 | Sony / Columbia | |||
| 1/11/2019 | A Dog’s Way Home | $12,000,000 | $40,000,000 | Sony / Columbia | |||
| 1/11/2019 | Perfect Strangers | n/a | n/a | Lionsgate / Pantelion Films | |||
| 1/11/2019 | Replicas | n/a | n/a | Entertainment Studios | |||
| 1/11/2019 | The Upside | $13,000,000 | $39,000,000 | STX | |||
| 1/18/2019 | Arctic Dogs | $5,500,000 | NEW | $17,000,000 | NEW | Entertainment Studios | |
| 1/18/2019 | Glass | $67,000,000 | $180,000,000 | Universal | |||
| 1/25/2019 | The Kid Who Would Be King | $15,000,000 | NEW | $50,000,000 | NEW | Fox | |
| 1/25/2019 | Serenity (2019) | $10,000,000 | NEW | $30,000,000 | NEW | Aviron | |
| 1/25/2019 | Untitled STX Action/Thriller | n/a | n/a | STX Entertainment |
Tracking and forecasts are subject to change each week as marketing, reviews, and other factors are taken into consideration.
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The post Long Range Tracking: ‘The Kid Who Would Be King’ & ‘Serenity’ appeared first on BoxOffice Pro.
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