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Friday, March 22, 2019

Jordan Peele’s Us Delivers Strong $7.4M Thursday Night Start

Friday Report: Universal announced this morning that Us began its domestic run with a $7.4 million haul from shows beginning at 7pm in 3,150 locations last night, setting the stage for an excellent weekend ahead. The strongly reviewed thriller’s jumping-off point registers:

  • 100 percent ahead of Glass ($3.7 million)
  • 4 percent behind Halloween ($7.7 million)
  • 37 percent ahead of The Nun ($5.4 million
  • 72 percent ahead of A Quiet Place ($4.3 million)
  • 311 percent ahead of Get Out ($1.8 million)

With this kind of entry into the regular weekend, Us looks poised to deliver an opening on the bullish end of expectations — and potentially even higher. As noted in our weekend forecast, though, there is some expectation that Peele’s fanbase and goodwill from Get Out could create minor front-loading within its pre-Saturday earnings.

Follow Boxoffice for more updates throughout the weekend.

The post Jordan Peele’s <em>Us</em> Delivers Strong $7.4M Thursday Night Start appeared first on Boxoffice.



from Boxoffice

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