Long Range Tracking: Brahms: The Boy 2 and Call of the Wild

This week’s report takes a look at two late February releases currently on the slate for post-Presidents Day weekend debuts on Friday the 21st.

Brahms: The Boy 2
Opening Weekend Range: $7 – 12 million

PROS:

• The first film was a sleeper success on a low budget, earning $35.8 million domestically.
  
  
• Katie Holmes steps in as the star here, which could elevate the sequel’s profile a bit.

CONS:

• Opening in the midst of numerous horror/thrillers early in the year could limit potential, especially since it’s been four years since the original’s solid run. Some momentum may have been lost.

Call of the Wild
Opening Weekend Range: $15 – 20 million

PROS:

• Harrison Ford’s presence could elevate appeal among adult audiences and parents for this family-friendly adaptation.
  
  
• Initial metrics from the recent trailer indicate strong sentiment and the possibility of a leggy run.

CONS:

• Sonic the Hedgehog‘s word of mouth could be key to watch for given the crossover appeal to family moviegoers.

Estimated Location Counts

• The Grudge (2,500 on January 3)
• 1917 (3,200 wide on January 10)
• Just Mercy (2,500 wide on January 10)
• Like a Boss (3,000 on January 10)
• Underwater (2,400 on January 10)

8-Week Tracking & Forecasts

Release Date	Title	3-Day (FSS) Opening Tracking Range	3-Day (FSS) Opening Forecast	% Chg from Last Week	Domestic Total Range	Domestic Total Forecast	% Chg from Last Week	Distributor
1/3/2020	The Grudge (2020)	$10,000,000 – $20,000,000	$11,000,000		$25,000,000 – $45,000,000	$25,000,000		Sony / Columbia
1/10/2020	1917 (Wide)	$20,000,000 – $25,000,000	$24,000,000		$75,000,000 – $100,000,000	$94,000,000		Universal / DreamWorks
1/10/2020	Just Mercy (Wide)	$13,000,000 – $18,000,000	$14,000,000		$50,000,000 – $70,000,000	$59,000,000		Warner Bros.
1/10/2020	Like a Boss	$15,000,000 – $20,000,000	$17,000,000		$45,000,000 – $60,000,000	$51,000,000		Paramount
1/10/2020	Underwater	$5,000,000 – $10,000,000	$6,500,000		$12,000,000 – $25,000,000	$18,000,000		Fox
1/17/2020	Bad Boys for Life	$21,000,000 – $31,000,000	$25,000,000		$55,000,000 – $75,000,000	$64,000,000		Sony / Columbia
1/17/2020	Dolittle	$30,000,000 – $50,000,000	$40,000,000		$120,000,000 – $170,000,000	$145,000,000		Universal
1/24/2020	The Gentlemen	$10,000,000 – $15,000,000	$12,000,000		$30,000,000 – $50,000,000	$38,000,000		STX
1/24/2020	The Last Full Measure		n/a			n/a		Roadside Attractions
1/24/2020	Run		n/a			n/a		Lionsgate / Summit
1/24/2020	The Turning	$10,000,000 – $15,000,000	$14,000,000		$25,000,000 – $40,000,000	$38,000,000		Universal
1/31/2020	Gretel and Hansel	$5,000,000 – $10,000,000	$5,500,000		$10,000,000 – $20,000,000	$11,000,000		United Artists Releasing
1/31/2020	The Rhythm Section	$10,000,000 – $15,000,000	$12,000,000		$30,000,000 – $45,000,000	$38,000,000		Paramount
2/7/2020	Birds of Prey (and the Fantabulous Emancipation of One Harley Quinn)	$40,000,000 – $60,000,000	$49,000,000		$100,000,000 – $150,000,000	$125,000,000		Warner Bros.
2/14/2020	Fantasy Island	$17,000,000 – $22,000,000	$17,000,000		$44,000,000 – $57,000,000	$44,000,000		Sony / Columbia
2/14/2020	The Photograph	$13,000,000 – $18,000,000	$15,000,000		$30,000,000 – $42,000,000	$35,000,000		Universal
2/14/2020	Sonic the Hedgehog	$20,000,000 – $30,000,000	$26,000,000		$65,000,000 – $100,000,000	$86,000,000		Paramount
2/21/2020	Brahms: The Boy 2	$7,000,000 – $12,000,000	$8,000,000	NEW	$15,000,000 – $28,000,000	$17,800,000	NEW	STX
2/21/2020	Call of the Wild	$15,000,000 – $20,000,000	$15,000,000	NEW	$50,000,000 – $65,000,000	$50,000,000	NEW	Fox

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Alex Edghill contributed to this report

The post Long Range Tracking: <em>Brahms: The Boy 2</em> and <em>Call of the Wild</em> appeared first on Boxoffice.

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