Friday Update: Disney reports this morning that Pixar’s latest original film, Onward, earned $2 million from shows beginning at 6pm on Thursday. That follows the $650K earned from 3pm-only screenings on Leap Day last Saturday in just 470 locations.
Related Coverage: Weekend Box Office Forecast (Updated): Onward and The Way Back
Here’s how Onward‘s Thursday night start (sans Leap Day earnings) stacks up against recent animated titles:
- 60 percent ahead of The Addams Family ($1.25 million)
- 13 percent behind The Secret Life of Pets 2 ($2.3 million)
- 33 percent behind How to Train Your Dragon: The Hidden World ($3.0 million)
- 9 percent behind The LEGO Batman Movie ($2.2 million)
- 18 percent ahead of Zootopia ($1.7 million)
Of note, the three films mentioned above which Onward trailed were sequels/franchise follow-ups, one of which (Pets 2) was a summer release with schools out of session. Overall, this is a great start for the latest Pixar entry.
This weekend’s other opener, The Way Back, did not hold Thursday previews.
More updates throughout the weekend.
The post Thursday Night Box Office Report: Pixar’s <em>Onward</em> Hits the Road with $2M, Following $650K Leap Day Screenings appeared first on Boxoffice.
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