National CineMedia (NCM) has announced a deal with Adelaide to bring the company’s attention transaction metric (AU) to the cinema advertising industry. Following NCM’s Attention Study where cinema ranked #1 across all video platforms for attention scores, NCM’s integration into the Adelaide platform will allow brands to analyze cinema alongside other media options as they […]
The post National CineMedia to Bring Cinema Attention Metrics to Campaign Planning first appeared on Boxoffice.
The post National CineMedia to Bring Cinema Attention Metrics to Campaign Planning appeared first on Boxoffice.
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