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Sunday, May 6, 2018

‘Avengers: Infinity War’ Repeats at No. 1 with $112.5M Second Weekend; ‘Overboard’ Makes a Splash in 2nd with $14.7M

Following its phenomenal record-breaking debut last wekeend, Avengers: Infinity War superpowered its way to a stellar sophomore frame with an estimated $112.5 million, giving it the second-highest sophomore frame in history after Star Wars: The Force Awakens.

Infinity War‘s total now stands at a massive $450.8 million after just ten days of release, putting it 16 percent behind The Force Awakens at the same point. That said, the comparison isn’t an entirely fair one, as the Star Wars reboot opened over the Christmas season when many kids are out of school, giving it a higher earning potential during the week. Among films to open above $200 million, Infinity War‘s second-weekend drop is significantly higher than that of Black Panther (which dropped just 44 percent in its sophomore frame) and slightly bigger than both the original Avengers or Jurassic World, which had second-weekend drops of 50 and 49 percent, respectively. Nonetheless, it’s a good hold for a film that blasted past all expectations in its opening frame last weekend and yesterday broke the record for fastest movie to $1 billion globally (it managed the feat in just 11 days).

Good word of mouth was a key factor in Infinity Wars‘ healthy hold this weekend. Comparing it to last year’s Star Wars: The Last Jedi is instructive in this regard. Despite boasting the second-highest opening weekend of all time when it opened last December, the polarizing franchise installment plummeted 67 percent in weekend two after many fans revolted over plot turns they viewed as betraying George Lucas’ original mythology. Conversely, Infinity War has clearly satisfied its intended fan base, compelling many to see it multiple times in theaters.

In second place, Lionsgate and Pantelion’s Overboard remake proved to be a successful feat of counter-programming, as the Anna Faris-Eugenio Derbez comedy took in a very good $14.7 million in its opening frame. The debut is particularly impressive given that the film opened on just 1,623 screens; that’s less than half the number that I Feel Pretty opened at two weekends ago, yet it managed to bring in nearly as much. Overboard benefitted not only from Faris’s existing fan base but the starpower of Eugenio Derbez, whose previous comedies How to be a Latin Lover and the Spanish-language Instructions Not Included brought in an impressive $32.1 and $44.4 million in North America, respectively. This opening improved on that of Latin Lover, which debuted to $12.2 million last April.

Among Anna Faris comedies, Overboard represents the actress’s best opening weekend in nearly a decade. Back in 2008, her breakthrough big-screen vehicle The House Bunny debuted to $14.5 million and went on to gross a very good $48.2 million in North America. Depending on how Overboard holds up in the coming weeks, it could be headed for a final domestic total somewhere in that ballpark. In any event, this is an impressive start for the film, whose audience skewed heavily female (61%) and older (83% of the audience was over the age of 25).

More to come…

 

The post ‘Avengers: Infinity War’ Repeats at No. 1 with $112.5M Second Weekend; ‘Overboard’ Makes a Splash in 2nd with $14.7M appeared first on BoxOffice Pro.



from BoxOffice Pro

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