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Friday, May 18, 2018

Weekend Report: ‘Deadpool 2’ Scores $18.6M For Biggest R-Rated Thursday Launch Ever, Best Non-Disney Debut Since 2016

Friday Update: Fox reports that Deadpool 2 landed with a big $18.6 million debut on Thursday night, the third highest launch of 2018 behind Avengers: Infinity War and Black Panther, and the highest Thursday night opening of all-time for an R-rated film — besting It‘s $13.5 million last September.

Last night’s debut also registers as the largest for a non-Disney film since August 2016’s Suicide Squad ($20.5 million), while coming in well ahead of the first Deadpool‘s $12.7 million (as expected for a highly anticipated sequel). Among other superhero sequels, Deadpool 2 came in slightly above Guardians of the Galaxy Vol. 2‘s $17 million last May and Thor: Ragnarok‘s $14.5 million.

Worth noting in these comparisons is that, like its X-Men “counterparts”, the Deadpool sequel is likely to be more frontloaded than family-driven matinee fare like the Disney/Marvel titles, although positive early word of mouth for Deadpool 2 and a holiday weekend landing in its second frame could skew models in a number of directions at this stage. As such, we’re holding off on initial weekend projections until a full Friday estimate is available from the studio. In the mean time, check out further analysis of the weekend ahead in our earlier report.

Paramount’s Book Club is off to a very encouraging start itself with an estimated $625,000 start last night. That puts it right in between the $600,000 launch of Going In Style back in April of last year and The Intern‘s $650,000 opening in late 2015, solidifying late expectations that the comedy could be surprise performer this weekend.

The weekend’s third release, Show Dogsdid not hold Thursday night screenings.

Follow us here and on Twitter for continued updates throughout the weekend.

The post Weekend Report: ‘Deadpool 2’ Scores $18.6M For Biggest R-Rated Thursday Launch Ever, Best Non-Disney Debut Since 2016 appeared first on BoxOffice Pro.



from BoxOffice Pro

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