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Friday, May 25, 2018

‘Solo: A Star Wars Story’ Kicks Off with Memorial Weekend Record $14.1M Thursday Night Launch

Friday Update: Disney reports this morning that Solo: A Star Wars Story launched with $14.1 million from Thursday night’s opening shows, representing an encouraging start to the long holiday weekend ahead.

Comparisons aren’t particularly useful at this stage due to a number of factors potentially having deflated presale activity (relative to recent Star Wars films), but just as notably so because Memorial Day weekend and this series especially are significantly driven by family audiences after initial fan-driven opening shows — meaning weekend attendance might be slightly backloaded as summer vacation officially begins for many families.

Nonetheless, for those keeping score at home, Solo‘s Thursday night start marks the biggest ever for a standard Friday opener during Memorial Day weekend, topping X-Men: Days of the Future Past ($8.1 million) and Fast & Furious 6 ($6.5 million), while coming in behind traditional weekend openers Guardians of the Galaxy Vol. 2 ($17 million) and fellow franchise spin-off Rogue One ($29.0 million).

As Disney itself notes, standard industry practices in 2007 and 2008 — when the current top two Memorial openers of all-time, Pirates of the Caribbean: At World’s End and Indiana Jones and the Kingdom of the Crystal Skull respectively opened — did not include Thursday grosses in the weekend gross. In fact, Crystal Skull had a traditional full opening day on Thursday, with unconfirmed reports citing the film made $4.5 million from late Wednesday night/midnight shows. At World’s End opened on Thursday evening in 2007 with $13.24 million.

Solo Abroad

Internationally, the studio reports Solo has earned a two-day cume of $11.4 million from 43 markets through Thursday with a slew of openings set for Friday. The only major market not opening this weekend is Japan, which will see the film’s debut on June 29.

Follow us throughout the weekend for continued updates.

The post ‘Solo: A Star Wars Story’ Kicks Off with Memorial Weekend Record $14.1M Thursday Night Launch appeared first on BoxOffice Pro.



from BoxOffice Pro

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