PRESS RELEASE
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LEAWOOD, Kan.–(BUSINESS WIRE)– AMC Theatres® (NYSE:AMC) is excited to announce that as of today, July 31, just five weeks after the enrollment period commenced, the new AMC Stubs A-List frequent moviegoer program has enrolled more than 175,000 fully-paid members.
This initial surge in membership is well ahead of expectations. At the time of launch on June 26, 2018, AMC expected to hit 500,000 members one year from launch at the end of June of 2019, and 1 million members two years from launch, at the end of June of 2020.
A-List is a new premium VIP tier of the AMC Stubs loyalty program. Also as of today, July 31, the success of A-List has in turn helped push the current membership of AMC Stubs up to 15.8 million U.S. households.
From Adam Aron, AMC CEO and President:
“We are nothing less than ecstatic about the early consumer...