This week’s report takes a first look at the fall season’s first offering for kids and families, slated to open on September 21.
The House With a Clock In Its Walls
Opening Weekend Range: $20 – 30 million
Jack Black and Cate Blanchett headline this adaptation from director Eli Roth, who makes the transition from R-rated genre films to a more family-friendly project. Early social media growth isn’t quite on par with that of September 2016’s Miss Peregrine’s Home for Peculiar Children, although that could partly be chalked up to that film having benefited from director Tim Burton’s loyal fan base.
Jack Black will be a particular advantage for House thanks to his strong appeal among families coming off the successful first Goosebumps film and, more recently, Jumanji: Welcome to the Jungle. Direct competition from Smallfoot one week later is notable when considering long-term prospects.
8-Week Tracking
| Release Date | Title | 3-Day Wide Opening | % Chg from Last Week | Domestic Total | % Chg from Last Week | Estimated Location Count | Distributor |
| 8/3/2018 | Disney’s Christopher Robin | $31,500,000 | 5% | $115,500,000 | 5% | 3,500 | Disney |
| 8/3/2018 | The Darkest Minds | $9,000,000 | $28,000,000 | 3,000 | Fox | ||
| 8/3/2018 | The Spy Who Dumped Me | $16,000,000 | -3% | $57,000,000 | -5% | 3,000 | Lionsgate |
| 8/10/2018 | Dog Days | $4,500,000 | $13,000,000 | 2,500 | LD Entertainment | ||
| 8/10/2018 | The Meg | $14,500,000 | 4% | $38,000,000 | 3% | 3,200 | Warner Bros. |
| 8/10/2018 | Slender Man | $21,000,000 | $55,000,000 | 3,000 | Sony / Screen Gems | ||
| 8/15/2018 | Crazy Rich Asians | $13,000,000 | $42,000,000 | Warner Bros. | |||
| 8/17/2018 | Alpha | $8,000,000 | -6% | $22,600,000 | -6% | Sony / Studio 8 | |
| 8/17/2018 | Mile 22 | $16,000,000 | 7% | $50,000,000 | 14% | STX | |
| 8/24/2018 | A.X.L. | $3,000,000 | $7,500,000 | Global Road | |||
| 8/24/2018 | The Happytime Murders | $15,500,000 | -3% | $40,500,000 | -4% | STX | |
| 8/24/2018 | Searching | n/a | n/a | Sony / Screen Gems | |||
| 8/29/2018 | Operation Finale | n/a | n/a | MGM | |||
| 8/31/2018 | Kin | n/a | n/a | Lionsgate / Summit | |||
| 8/31/2018 | Ya Veremos | n/a | n/a | Pantelion | |||
| 9/7/2018 | God Bless the Broken Road | n/a | n/a | Freestyle Releasing | |||
| 9/7/2018 | The Nun | $40,000,000 | $96,000,000 | Warner Bros. / New Line | |||
| 9/7/2018 | Peppermint | $12,000,000 | $33,500,000 | STX Entertainment | |||
| 9/14/2018 | The Predator (2018) | $28,000,000 | $65,000,000 | Fox | |||
| 9/14/2018 | A Simple Favor | $14,000,000 | $40,000,000 | Lionsgate | |||
| 9/14/2018 | Unbroken: Path to Redemption | $2,000,000 | $4,900,000 | Pure Flix | |||
| 9/14/2018 | White Boy Rick | $7,500,000 | $24,000,000 | Sony / Studio 8 | |||
| 9/21/2018 | Fahrenheit 11/9 | n/a | n/a | Briarcliff | |||
| 9/21/2018 | The House with a Clock In Its Walls | $24,000,000 | NEW | $79,000,000 | NEW | Universal | |
| 9/21/2018 | Life Itself | n/a | n/a | Amazon Studios |
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The post Long Range Tracking: ‘The House With a Clock In Its Walls’ appeared first on BoxOffice Pro.
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