Friday Report: Sony’s Escape Room got off to a strong start as the first domestic release of 2019, earning $2.345 million. Comparisons are limited, however, since the film debuted earlier than normal — at 4pm — in an estimated 2,386 locations. The most apt comparison is last January’s Insidious: The Last Key, which opened to $1.98 million from Thursday shows beginning later in the evening (and one more day removed from New Year’s).
The studio still projects around $10 million for the weekend, although that appears to be highly conservative. Despite the early start and what is effectively three-fourths of a full opening day’s worth of showtimes yesterday, a weekend tally around or north of mid-teens is increasingly likely.
More updates to follow throughout the weekend.
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