Following a solid holiday corridor to cap off 2018, the new year begins with one wide release as holdovers will continue to remain the strength of the current market.
Escape Room
Opening Weekend Range: $12 – 17 million
PROS:
- Positioned as the only wide release this weekend, teen and young adult crowds who have already checked out the holiday season’s high profile films could drive attendance.
- The horror genre has continued to over-perform more often than not, and a PG-13 rating here further aids the potential of ticket sales to those under 18. The lack of major titles in the genre since Halloween could also boost interest.
- Optimistic pre-release tracking trends have compared well to Truth or Dare.
CONS:
- After a busy holiday slate, and with no franchise-like brand name, it’s reasonable to expect initial demand will be more conservative than films like Blumhouse’s Truth or Dare or last January’s Insidious: The Last Key.
Top 10 vs. Last Year
Boxoffice projects this weekend’s top ten films will earn approximately $112 million. That would represent a 22 percent decline from the same frame last year when Insidious: The Last Key debuted in second place behind Jumanji: Welcome to the Jungle, while ahead of Star Wars: The Last Jedi and The Greatest Showman.
Weekend Forecast
| Film | Distributor | 3-Day Weekend Forecast | Projected Domestic Total through Sunday, January 6 | % Change from Last Wknd |
| Aquaman | Warner Bros. | $28,000,000 | $257,000,000 | -46% |
| Mary Poppins Returns | Disney | $19,000,000 | $141,900,000 | -33% |
| Escape Room | Sony / Columbia | $14,000,000 | $14,000,000 | NEW |
| Spider-Man: Into the Spider-Verse | Sony / Columbia | $12,800,000 | $133,400,000 | -32% |
| Bumblebee | Paramount | $12,700,000 | $97,000,000 | -39% |
| The Mule | Warner Bros. | $8,000,000 | $80,100,000 | -34% |
| Vice | Annapurna | $5,400,000 | $29,300,000 | -30% |
| Second Act | STX | $4,800,000 | $32,800,000 | -35% |
| Ralph Breaks the Internet | Disney | $4,300,000 | $186,800,000 | -36% |
| Holmes and Watson | Sony / Columbia | $3,500,000 | $28,500,000 | -53% |
Forecasts subject to change as location counts are finalized before Friday.
Contact us for information about subscribing to Boxoffice.com’s suite of forecasting and data services.
The post Weekend Forecast: ‘Escape Room’ to Offer First New Release of 2019 appeared first on BoxOffice Pro.
from BoxOffice Pro
0 comments:
Post a Comment