Long Range Tracking: ‘Hell Fest,’ ‘Night School,’ & ‘Smallfoot’; ‘The Meg’ Update

This week’s report takes an early look at the final weekend of September, currently slated for a trio of new releases from major studios.

Hell Fest
Opening Weekend Range: $6 – 12 million

As is the case with most original horror films, it’s too early to gauge the full potential of this title — particularly with the slew of genre titles set for release this fall. The film’s first trailer sparked respectable Twitter activity upon its release, but stiff genre competition in October will be something to watch for.

Night School
Opening Weekend Range: $15 – 20 million

Kevin Hart and rising star Tiffany Haddish should be driving forces in this comedy from producer Will Packer, whose resume includes a long list of hits in recent years — including last year’s Girls Trip and fellow Hart films like the Ride Along series, The Wedding Ringer, and the Think Like a Man series.

Smallfoot
Opening Weekend Range: $20 – 25 million

Early social media growth is encouraging for what will be the first all-animated release in two-and-a-half months. An ensemble voice cast led by Channing Tatum and Zendaya will further enhance appeal to families with young kids. Competition from The House With A Clock In Its Walls and October’s Goosebumps: Haunted Halloween will be important factors, but the film otherwise has no direct run-in with animated films until November’s The Grinch.

Updated 3-Day Opening Ranges

Dog Days: $3 – 5.5 million
The Meg: $17 – 26 million
Slender Man: $15 – 25 million
Crazy Rich Asians: $12 – 17 million
Alpha: $5 – 10 million
Mile 22: $ 15 – 24 million
A.X.L.: $1 – 4 million

8-Week Tracking

Release Date	Title	3-Day Wide Opening	% Chg from Last Week	Domestic Total	% Chg from Last Week	Estimated Location Count	Distributor
8/8/2018	Dog Days	$4,000,000	-11%	$13,000,000		n/a	LD Entertainment
8/10/2018	BlacKkKlansman	n/a		n/a		1,500	Focus Features
8/10/2018	The Meg	$23,500,000	62%	$60,000,000	58%	3,900	Warner Bros.
8/10/2018	Slender Man	$15,500,000	-26%	$40,000,000	-27%	2,000	Sony / Screen Gems
8/15/2018	Crazy Rich Asians	$13,000,000		$42,000,000		2,600	Warner Bros.
8/17/2018	Alpha	$8,000,000		$22,600,000		2,400	Sony / Studio 8
8/17/2018	Mile 22	$17,000,000	6%	$52,000,000	4%	2,900	STX
8/24/2018	A.X.L.	$1,750,000	-42%	$4,400,000	-42%		Global Road
8/24/2018	The Happytime Murders	$15,500,000		$40,500,000			STX
8/24/2018	Searching	n/a		n/a			Sony / Screen Gems
8/29/2018	Operation Finale	n/a		n/a			MGM
8/31/2018	Kin	n/a		n/a			Lionsgate / Summit
8/31/2018	Ya Veremos	n/a		n/a			Pantelion
9/7/2018	God Bless the Broken Road	n/a		n/a			Freestyle Releasing
9/7/2018	The Nun	$40,000,000		$96,000,000			Warner Bros. / New Line
9/7/2018	Peppermint	$12,000,000		$33,500,000			STX Entertainment
9/14/2018	The Predator (2018)	$28,000,000		$65,000,000			Fox
9/14/2018	A Simple Favor	$14,000,000		$40,000,000			Lionsgate
9/14/2018	Unbroken: Path to Redemption	$2,000,000		$4,900,000			Pure Flix
9/14/2018	White Boy Rick	$7,500,000		$24,000,000			Sony / Studio 8
9/21/2018	Fahrenheit 11/9	n/a		n/a			Briarcliff
9/21/2018	The House with a Clock In Its Walls	$24,000,000		$79,000,000			Universal
9/21/2018	Life Itself	n/a		n/a			Amazon Studios
9/28/2018	Hell Fest	$9,500,000	NEW	$22,000,000	NEW		Lionsgate / CBS Films
9/28/2018	Little Women (2018)	n/a		n/a			Pure Flix
9/28/2018	Night School (2018)	$17,500,000	NEW	$55,000,000	NEW		Universal
9/28/2018	Smallfoot	$23,000,000	NEW	$80,000,000	NEW		Warner Bros.

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