Top Three Trailers with Highest Recall Score Among Moviegoing Audiences
Moviegoers tell us the trailers they most recall seeing at their most recent visit to a cinema.
Crazy Rich Asians (Warner Bros.)
Wednesday, August 15 [yesterday]
- 18% of moviegoers (149 respondents) saw and recalled this trailer, its new peak.
- That’s up from 13% last week and bests its previous peak of 14%.
- The title spends its second week in the top three and first at #1 on the recall metric, after ranking #2 last week.
- The romantic comedy follows a New York City woman unaware that her boyfriend is fabulously wealthy and considered one of the most eligible bachelors in Singapore.
Venom (Sony Pictures)
Friday, October 5
- 14% of moviegoers (118 respondents) saw and recalled this trailer, during its first week of theatrical tracking.
- The title spends its first week in the top three.
- Tom Hardy stars in this Spider-Man spinoff focusing on one of the franchise’s most iconic villains: a journalist who becomes superhuman after his body fuses with an alien.
Alpha (Sony Pictures)
Friday, August 17 [tomorrow]
- 13% of moviegoers (106 respondents) saw and recalled this trailer, its peak.
- That’s up from 9% last week, its previous peak.
- The title spends its first week in the top three on the recall metric, after ranking #7 last week.
- The action adventure follows a teenage boy during the Ice Age and his relationship with a lone wolf abandoned by its pack.
Top Three Trailers with Highest Interest Among Moviegoing Audiences
Moviegoers tell us the wide release titles they’re most likely to see at a cinema, based on trailers recently played at theaters.
Venom (Sony Pictures)
Friday, October 5
- 91% positive interest score, on its first week of theatrical tracking.
- 64% of respondents said they were “definitely” interested.
- The film spends its first week in the top three and also first at #1 on the positive interest metric.
Mile 22 (STX Entertainment)
Friday, August 17 [tomorrow]
- 87% positive interest score, its peak to date.
- That’s up from 74% last week and bests its previous peak of 85%.
- 35% of respondents said they were “definitely” interested.
- The film ties its #2 peak on the positive interest metric, spending a third nonconsecutive week in the top three after ranking #7 last week.
- Mark Wahlberg stars in this action thriller about a CIA agent who must transport an asset with top-secret information.
Alpha (Sony)
Friday, August 17
- 79% positive interest score.
- That’s up from 75% last week, but down from a 91% peak last month.
- 34% of respondents said they were “definitely” interested.
- The film spends its first week in the top three on the positive interest metric, after ranking #5 last week.
Trailer Impact is a service provided by Boxoffice Media parent company Webedia Movies Pro. To subscribe to the full service, which includes exclusive data about the top 25 trailers of the week, click here.
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