Trailer Impact: ‘Disney’s Christopher Robin’ Posts Highest Recall; ‘Mile 22’ Sparks Most Positive Interest

Top Three Trailers with Highest Recall Score Among Moviegoing Audiences

Moviegoers tell us the trailers they most recall seeing at their most recent visit to a cinema.

Disney’s Christopher Robin (Disney)

this Friday, August 3

• 30% of moviegoers (425 respondents) saw and recalled this trailer, its highest score to date.
• That’s up from 29% last week, its previous peak.
• The film rises to first place on the recall metric. Last week it took second place, behind Mission: Impossible – Fallout.
• Ewan McGregor stars as a fatigued grown-up Christopher Robin, when his childhood friends Winnie the Pooh and the rest of the gang from the Hundred Acre Wood visit him again for the first time in decades.

The Spy Who Dumped Me (Lionsgate) 

this Friday, August 3

• 16% of moviegoers (157 respondents) saw and recalled this trailer, its highest score to date.
• That’s up from 13% last week, its previous peak.
• The film reaches the top three in the recall metric for the first time.
• The action comedy stars Mila Kunis and Kate McKinnon as two best friends who accidentally find themselves at the center of an international spy conspiracy.

The Meg (Warner Bros.)

Friday, August 10

• 15% of moviegoers (207 respondents) saw and recalled this trailer, its highest score to date.
• That’s up from 13% last week, its previous peak.
• The film reaches the top three in the recall metric for the first time.
• The action thriller stars Jason Statham as a deep sea rescue diver tasked with saving the crew of a submersible trapped at the bottom of an ocean — and surrounded by a giant 75-foot-long shark species previously believed extinct.

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Top Three Trailers with Highest Interest Among Moviegoing Audiences

Moviegoers tell us the wide release titles they’re most likely to see at a cinema, based on trailers recently played at theaters.

Mile 22 (STX Entertainment)

Friday, August 17

• 78% positive interest score. That’s down from 85% last week, its peak.
• 37% this week said they were “definitely” interested.
• The film remains in first place on the positive interest score for the second straight week.
• The R-rated action thriller stars Mark Wahlberg as a CIA operative trying to smuggle a cop who knows top secret information out of the U.S.

Slender Man (Sony)

Friday, August 10

• 76% positive interest. That’s down slightly from 77% last week, its peak score.
• 46% this week said they were “definitely” interested, the highest level of any film this week.
• The film rises from third place to second place on the positive interest metric, its second straight week in the top three.
• The horror title follows a group of high school female friends after one of them goes missing, seemingly taken by a mysterious alien-like creature known only as the Slender Man.

The Meg (Warner Bros.)

Friday, August 10

• Positive interest stands at 74%, its peak to date. That’s up from 67% last week.
• 37% this week said they were “definitely” interested.
• The film rises to the top three on the positive interest metric for the first time.

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Trailer Impact is a service provided by Boxoffice Media parent company Webedia Movies Pro. To subscribe to the full service, which includes exclusive data about the top 25 trailers of the week, click here.

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